Images and short videos will become key viral tactics. And advertisers will need to use all platforms in order to reach generation Y and Z. Consumers are not only more visually literate, they are using phones and tablets to do everything. Responsive design is not only a must, it is the bare minimum. If you’re not just as accessible on mobile devices as on big screens, you’re out of the game before it’s started.
With voice-activated searches, more Q and A type keywords are needed. And ever since Google’s Hummingbird update, context is more important than content in searches.
Read more about these and other social media trends that can better grow your business in 2014.
How are you preparing to reach consumers using mobile devices?