One of the most important aspects of branding is deciding on what a brand should communicate to the target market, that is, what message is your brand trying to get across to your customer? This aspect is sometimes overlooked by marketers and can lead to some mistakes that could have been avoided.
One common mistake that is made is an over reliance on buzzwords. Buzzwords can be useful, but relying on them solely to describe your brand or what you do can leave for your brand back in the pack; not leading it.
Read about four other common mistakes made by marketers when it comes to brand messaging. http://mashable.com/2013/08/05/branding-mistakes/
What other marketer mistakes have you seen?