Was $4.5 million worth 30 seconds at the Super Bowl?

The last minute of this year’s Super Bowl was amazing, but what about this year’s ads? There are mixed reviews. Some people say they were weak, while others believe it was a good change of pace. But we aren’t here to weigh in on whether the ads were good or not, but rather was the money spent advertising worth it. And it was a lot this year. The cost of a 30 second spot was $4.5 million, up from last year. And $9 million for a 60 second.

Which got us thinking, excluding production costs, which can run upwards of $1 million, how many products would Super Bowl advertisers have to sell to cover the cost of airtime?

We worked out the numbers for some of the advertisers and found out that they would have to move a lot of units to cover the airtime. Check it out for yourself.

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