User Experience: What is it good for?

shutterstock_177174377Since the advent of the Internet, people have always put their personal style into the websites they build. Now more than ever, user experience and how a user will interact with a website is in the forefront of designers’ minds. And recently, that also means taking into consideration how a website performs. Specifically how long it takes to load a page. In a recent study, data showed that if a page takes longer than three seconds to load, nearly 40 percent of users will leave the site. Let that sink in a minute. Your website has less than three seconds to grab the customer. If not, they’re on to your competitor. But if you have your site optimized and ready to handle a user’s request, they’ll proceed.

We asked our resident web developer and designer, Mattie McClain, what she had to say about user experience. “I have always believed user experience is the most important element of a design, and right now user experience is everything in the web space. Users want to find what they need, quickly. When we started seeing mobile devices of all shapes and sizes, suddenly a website that looked and functioned great on a large screen was no longer relevant — or even useful!”

And when talking about how to make a site that not only performs well, but also looks great on a phone, you need to make your site responsive or mobile-friendly. “Zooming in on a screen filled with tiny print and unnecessary links on a smartphone was not anyone’s idea of a great user experience. Responsive design corrected this and has become the key for producing a seamless user experience across all devices. It allows us to give users the effortless experience they now expect: what they need, only when they need it,” Mattie said.

She is right. In this day and age, consumers don’t like to wait. Period. The way we communicate and interact on the Internet has changed drastically. We communicate in less than 140 characters, and your website needs to load in less time than it takes to read a tweet.

As a full service agency, AcrobatAnt is here to help your business get on the right digital track. We pride ourselves on delivering results that work for our clients and their users. So the next time you are standing in line at Starbucks and are browsing the web on your phone, think about the experience a potential consumer would have on your site.

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