Are promoted posts worth it?

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Since being introduced last year, Facebook’s promoted posts have been a big hit with small businesses and have undergone some significant changes to help you reach even more potential clients. According to Facebook, “a Brand Page’s content is only seen by 16% of the Page’s fans.” Promoted posts were introduced to help businesses reach more than the 16%.

Over the past year, Facebook has released new features to let you really hone in on who is seeing your promoted posts, and even sends you an itemized receipt on how your money was spent and how many impression your posts garnered.  You can now choose to focus in on a single demographic or city, and even promote posts to “Friends of Fans.”

The full article can be found here: http://mashable.com/2013/07/08/facebook-promoted-posts-business/.  In addition to exposing how promoted posts work, they lay out a basic strategy to use them effectively.

Do promoted posts work for your business? Let us know in the comments!