Effective Social Media Tactics Part Four: Offseason Game Changers

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We have put together a four part series focusing on how to drive digital engagement for onsite events.

You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event.

The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers and drive home the brand’s key messaging. This doesn’t mean to plainly tell followers when the next event is, but give followers a reason to read what you post. It could be as simple as keeping followers up-to-date on the latest news related to the industry, or posting facts about the event.

Another great way to keep the event top-of-mind during the time in between events is to host the occasional tweet chat or even a webinar. Tweet chats are a great way to interact with the event’s followers. Tweet chats also help you promote your event or brand hashtag and also gain awareness and followers. Use tweet chats to show followers that you follow what is happening in the industry even though the event is months out. If something big happens in the industry, chat about it.

The goal during the time in between events is to keep the event relevant and gain more influence within the industry and followers. This way, when it rolls around to event time, you can guarantee a larger turn out and maybe even attract new sponsors as well.

We hope this series has given you the tools necessary to be an onsite all-star. And if you need anything, we are just a phone call away.

Want tips on how to pull off a successful tweet chat? Download the White Paper here.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Three: Post Event to Do’s

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We have put together a four part series focusing on how to drive digital engagement for onsite events.

After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one.

Provide a good summary of the event
One way to make sure attendees get the most out of the event is to put together a post-event summary that highlights the key points that were brought up by speakers and workshops at the event happened. This can be distributed through social media and more traditional routes.

Prepare a report on social media interactions
This report should highlight how many people interacted with the event on social media leading up to, during and after the event. Include the impressions earned, new Twitter and Facebook followers and engagement. These numbers can give insight as to how social media worked for your event. They also provide you with concrete numbers to show how well you performed. Also, you could make a page dedicated to showing off which key influencers had the most mentions, tweets and other vital statistics.

Thank attendees and influencers
This goes without saying, but thanking attendees and key influencers can help make sure you get some repeat customers and also keep a good pool of people coming to your event. Key influencers can turn into speakers at future conferences and events.

Build from mistakes
It is always great to have an event that went off without a hitch, but if something did go wrong or maybe the caterer was late for a lunch, use it as a learning experience. Onsite events can be hard to get perfect every time, but when they are, they are truly a great experience.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Two: Onsite Social Media

Onsite Social Marketing

We have put together a four part series focusing on how to drive digital engagement for onsite events.

So you’ve done all the preparation and are finally ready for the event to take place. What’s next? Well, being onsite is a big responsibility and your goal is to make it a memorable experience for not only the people there, but also the people on social media. Your presence on social media can help make the event a success. Here’s how you can do it.

Create a memorable experience for attendees
It doesn’t matter if your event is a week long or one-day, creating a great attendee experience is very important. From the event layout to securing industry-leading speakers to providing quality food, all of those things can help an attendee remember the event and walk away feeling like they didn’t waste their time.

Position the event as a leader
Positioning your event as a best in business event is something you can accomplish through tactful social media posts and use of promoted posts. It is important to get industry leaders and known people onboard the event. If you can get people in the industry to retweet and share your posts, then it shows that your event is something to attend.

Engage with attendees onsite using social media
Whether you use Facebook polls or tweet chats, getting attendees talking about the event on social media can help with exposure.  Providing details of what is going on and who is speaking next, or what time the social is happening can give people who didn’t come a virtual experience. By providing people who couldn’t make it with an idea of what is going on, hopefully they will attend next time.

Build loyalty
If you put on an event that allows people to have a good time while also learning from industry leaders, then you can bet that many attendees will not only return the following year, but also tell their friends in the industry to not miss out on the event.  A successful event can also do wonders to increase followers and fans, this helps you secure an even larger market share and improves your reach throughout the year.

Download a case study
See how we engaged with attendees onsite during the smart grid industry’s leading event DistribuTECH. By employing the techniques we’ve covered and even a few more techniques, we help make DistribuTECH a yearly success. Download the case study here.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

 

Effective Social Media Tactics Part One: Event Preparation.

Event Preparation for Social Media

We have put together a four part series focusing on how to drive digital engagement for onsite events. 

There is a lot of planning and background work that goes on during the months, weeks and days leading up to an event. Here are some of the techniques and best practices we have developed over the years to make onsite events successful.

Establish a unique hashtag for the event
A unique hashtag can be useful in many ways. Unique hashtags are useful as they allow you to easily monitor mentions of the event on social media and also track the reach and how many impressions were made on people during the event.

Identifying and interacting with key influencers
One of the first things to do when starting to plan for an event is to get to know key influencers related to the event or industry. This gives you additional information when writing and developing content for the event. Also, by searching out key influencers you will be able to familiarize yourself with the industry, gain first-hand knowledge and add valuable assets by gaining their support.

Generate buzz for the hashtag and event
Once you have established what the hashtag for the event is going to be and sought out key influencers, the next step is promoting that hashtag in social media posts before the event. This gives the hashtag exposure and at the same time provides you with more engagement during the event. Promoted Posts and Tweets could be utilized here to make sure you reach your target audience.

Boost registration and social media growth
Great event preparation combined with social media know-how can boost event registration and result in more followers and likes. A pre-event contest or promotion conducted on various social media channels can help the event gain more exposure and lead to greater likelihood of people within the industry attending the event.

Download a case study
Our case study on DistribuTECH’s “Be a WinAIR” contest has valuable insight on how a well prepared pre-event contest can boost registration and gain exposure to help make your event go off without a hitch. Download the case study here.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Content Marketing Is Just Old-School MarComm

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Content has always been an important part of many marketing plans, but somewhere along the line, something changed old-school marketing into the data-driven digital beast we are all clamoring to master.

That thing is called the internet, and it has transformed marketing communications into a completely new animal.

Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Today’s content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

If you prefer a more formal definition, let’s use Content Marketing Institute’s version that defines it as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience–with the objective of driving profitable customer action.

60 percent of business decision makers say that company content helps them make better product decisions.(Source: Roper Public Affairs)

Content drives the Internet. As marketers, we know that consumers are looking for information that helps them solve their problem. In that respect, content marketing isn’t new.

80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement. (Source: Roper Public Affairs)

Whatever the label, the goal has always been the same: to share useful information that helps customers solve their business problems in the hope they do something, like return to your site, subscribe to your newsletter or download your latest white paper.

70 percent of business decision makers say content marketing makes them feel closer to the sponsoring company. (Source: Roper Public Affairs)

Offer useful, informative, practical content. Create content that makes your readers’ lives easier. Share content that makes them laugh and entertains them. Show them you understand what’s keeping them awake at night and offer solutions. This is the path to building brand recognition, trust, authority, credibility, loyalty and authenticity.

Good content marketing should:

  • Be relevant to your reader
  • Close the gap (inform)
  • Be non-promotional/non-selling
  • Be relevant to your company
  • Provide proof

Organizations that are having the most success use an approach to content marketing that involves a high ratio of valuable content with no sales messaging, mixed with intermittent promotional messages. The types of content keep growing, but here is a brief list:

  • Articles
  • Blog posts
  • E-books
  • Case Studies
  • Demos
  • Events
  • Free trials
  • Information guides
  • Manuals
  • Online tutorials, courses
  • Podcasts
  • Presentations
  • Reference guides
  • Surveys
  • Videos
  • Webinars/Webcasts
  • White papers
  • Widgets

Getting started with content marketing can be as simple as implementing one type of content at a time, such as a blog. Then you can begin to layer new content types into the rest of your marketing plan.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Photo credit: Catherine Snodgrass via flickr

Raise your site’s SEO power from the inside out, and from the top down.

Evaluating your entire website from a Search engine optimization (SEO) standpoint can be daunting, but it is well worth the effort.  Assigning descriptive names for pages, images and graphics can improve your ranking. And because search engines crawl your site through navigation links, creating good ones helps shorten the path between consumers and your core information and your path to success.

The keys to keywords.

Adding keywords to your web copy is a great idea, but using key phases is an even better way to improve searches. Density of keywords adds power to searches, but arbitrarily repeating them is not good and can potentially get your site banned.

Who’s knocking on your door?

Google webmaster tools show you how search engines interact with your site. And embedding Google analytics in your site will help you find out who’s coming, why, when and how. Learn other ways AcrobatAnt can boost your site’s SEO ranking.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

ICYMI here is your Twitter language lesson

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It seems as though the digital landscape changes everyday. New businesses popping up, a new social network becomes popular and hilarious cat videos. More importantly, a new digital language has formed, and it can be confusing. One social network in particular has some of the most confusing language. That one site is, of course, Twitter.

By limiting people to 140 characters, Twitter users have come up with a language that is full of acronyms, many of which can be hard to decipher. For example, ICYMI, AFAIK and TLDR are just a few of the longer, confusing acronyms.

Good news, though, here is a read-worthy article that has many of the most-used acronyms on Twitter and what they mean. Give it a read, so the next time you venture out into Twitter space you don’t get left out of the conversation. http://mashable.com/2013/07/19/twitter-lingo-guide/

 

Let us know in the comments what your favorite Twitter acronyms are.