Take the mask off.


There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.




Most people probably already know about the hidden arrow in the FedEx logo, but did you know that when FedEx was presented with the logo, the agency chose not to tell the FedEx executives it was there. Luckily, one of the spotted it and it was chosen as the winning logo. Go figure.




Amazon’s logo actually has two meaning to it, not only does the logo have a great smile, but the arrow points from A to Z. highlighting the fact that Amazon carries a wide variety of products. And the smile is just not for a happy logo, but represents their great customer service.




Baskin Robbins’ hidden feature isn’t actually all that hidden. The pink parts of the BR in the middle make out the number of flavors they have. And if you don’t know, it’s 31. That’s a pretty impressive amount of flavors.




Goodwill’s logo may look like a Lego head, but it’s more than that. It is actually a big G. Which the g is taken from the Goodwill text at the bottom of the logo.




The London Symphony Orchestra logo might be one amazing organic-looking brush stroke, but it is so much more. Not only does the line spell out LSO, but it also looks like an orchestra conductor. You might have to look at it for a few. Start from the outside and work your way in.


AcrobatAnt Marketing & Advertising
1336 East 15th Street Tulsa, OK 74120

Clean up your act this spring: Create a brand standard document.

Create a Brand Standard Document

You may have one idea of how your brand should look. The person working next to you may have another. And the individual on the other side of you may see the brand completely differently. Creating a brand standard document does two things:

  • Spells out to your internal audience the Dos and Don’ts of representing your brand
  • Makes sure your external audience sees and hears a consistent message from your company

When developing a brand standard guide, be sure to include:

  • Approved fonts
  • Approved PMS and hex colors
  • Online guidelines for translating the brand into the digital space
  • Logo placement and guidelines
  • Specs for printed signs, banners, collateral
  • Templates for stationery kits
  • Email formats, including fonts and signatures
  • Presentation templates
  • Brand tone; sample copy and sample imagery
  • Approved manifesto
  • Approved creative brief

This document becomes your brand’s rule book. Following these guidelines gives your brand a consistent look that your audience can spot immediately. You know a Coke bottle is a Coke bottle before you see the name. A brand standard document can give your brand that same instant recognition.

Coming soon: Step 4—Obstacles.


AcrobatAnt Marketing & Advertising
1336 East 15th Street Tulsa, OK 74120