Effective Social Media Tactics Part Four: Offseason Game Changers

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We have put together a four part series focusing on how to drive digital engagement for onsite events.

You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event.

The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers and drive home the brand’s key messaging. This doesn’t mean to plainly tell followers when the next event is, but give followers a reason to read what you post. It could be as simple as keeping followers up-to-date on the latest news related to the industry, or posting facts about the event.

Another great way to keep the event top-of-mind during the time in between events is to host the occasional tweet chat or even a webinar. Tweet chats are a great way to interact with the event’s followers. Tweet chats also help you promote your event or brand hashtag and also gain awareness and followers. Use tweet chats to show followers that you follow what is happening in the industry even though the event is months out. If something big happens in the industry, chat about it.

The goal during the time in between events is to keep the event relevant and gain more influence within the industry and followers. This way, when it rolls around to event time, you can guarantee a larger turn out and maybe even attract new sponsors as well.

We hope this series has given you the tools necessary to be an onsite all-star. And if you need anything, we are just a phone call away.

Want tips on how to pull off a successful tweet chat? Download the White Paper here.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Three: Post Event to Do’s

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We have put together a four part series focusing on how to drive digital engagement for onsite events.

After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one.

Provide a good summary of the event
One way to make sure attendees get the most out of the event is to put together a post-event summary that highlights the key points that were brought up by speakers and workshops at the event happened. This can be distributed through social media and more traditional routes.

Prepare a report on social media interactions
This report should highlight how many people interacted with the event on social media leading up to, during and after the event. Include the impressions earned, new Twitter and Facebook followers and engagement. These numbers can give insight as to how social media worked for your event. They also provide you with concrete numbers to show how well you performed. Also, you could make a page dedicated to showing off which key influencers had the most mentions, tweets and other vital statistics.

Thank attendees and influencers
This goes without saying, but thanking attendees and key influencers can help make sure you get some repeat customers and also keep a good pool of people coming to your event. Key influencers can turn into speakers at future conferences and events.

Build from mistakes
It is always great to have an event that went off without a hitch, but if something did go wrong or maybe the caterer was late for a lunch, use it as a learning experience. Onsite events can be hard to get perfect every time, but when they are, they are truly a great experience.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Two: Onsite Social Media

Onsite Social Marketing

We have put together a four part series focusing on how to drive digital engagement for onsite events.

So you’ve done all the preparation and are finally ready for the event to take place. What’s next? Well, being onsite is a big responsibility and your goal is to make it a memorable experience for not only the people there, but also the people on social media. Your presence on social media can help make the event a success. Here’s how you can do it.

Create a memorable experience for attendees
It doesn’t matter if your event is a week long or one-day, creating a great attendee experience is very important. From the event layout to securing industry-leading speakers to providing quality food, all of those things can help an attendee remember the event and walk away feeling like they didn’t waste their time.

Position the event as a leader
Positioning your event as a best in business event is something you can accomplish through tactful social media posts and use of promoted posts. It is important to get industry leaders and known people onboard the event. If you can get people in the industry to retweet and share your posts, then it shows that your event is something to attend.

Engage with attendees onsite using social media
Whether you use Facebook polls or tweet chats, getting attendees talking about the event on social media can help with exposure.  Providing details of what is going on and who is speaking next, or what time the social is happening can give people who didn’t come a virtual experience. By providing people who couldn’t make it with an idea of what is going on, hopefully they will attend next time.

Build loyalty
If you put on an event that allows people to have a good time while also learning from industry leaders, then you can bet that many attendees will not only return the following year, but also tell their friends in the industry to not miss out on the event.  A successful event can also do wonders to increase followers and fans, this helps you secure an even larger market share and improves your reach throughout the year.

Download a case study
See how we engaged with attendees onsite during the smart grid industry’s leading event DistribuTECH. By employing the techniques we’ve covered and even a few more techniques, we help make DistribuTECH a yearly success. Download the case study here.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

 

Effective Social Media Tactics Part One: Event Preparation.

Event Preparation for Social Media

We have put together a four part series focusing on how to drive digital engagement for onsite events. 

There is a lot of planning and background work that goes on during the months, weeks and days leading up to an event. Here are some of the techniques and best practices we have developed over the years to make onsite events successful.

Establish a unique hashtag for the event
A unique hashtag can be useful in many ways. Unique hashtags are useful as they allow you to easily monitor mentions of the event on social media and also track the reach and how many impressions were made on people during the event.

Identifying and interacting with key influencers
One of the first things to do when starting to plan for an event is to get to know key influencers related to the event or industry. This gives you additional information when writing and developing content for the event. Also, by searching out key influencers you will be able to familiarize yourself with the industry, gain first-hand knowledge and add valuable assets by gaining their support.

Generate buzz for the hashtag and event
Once you have established what the hashtag for the event is going to be and sought out key influencers, the next step is promoting that hashtag in social media posts before the event. This gives the hashtag exposure and at the same time provides you with more engagement during the event. Promoted Posts and Tweets could be utilized here to make sure you reach your target audience.

Boost registration and social media growth
Great event preparation combined with social media know-how can boost event registration and result in more followers and likes. A pre-event contest or promotion conducted on various social media channels can help the event gain more exposure and lead to greater likelihood of people within the industry attending the event.

Download a case study
Our case study on DistribuTECH’s “Be a WinAIR” contest has valuable insight on how a well prepared pre-event contest can boost registration and gain exposure to help make your event go off without a hitch. Download the case study here.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Are promoted posts worth it?

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Since being introduced last year, Facebook’s promoted posts have been a big hit with small businesses and have undergone some significant changes to help you reach even more potential clients. According to Facebook, “a Brand Page’s content is only seen by 16% of the Page’s fans.” Promoted posts were introduced to help businesses reach more than the 16%.

Over the past year, Facebook has released new features to let you really hone in on who is seeing your promoted posts, and even sends you an itemized receipt on how your money was spent and how many impression your posts garnered.  You can now choose to focus in on a single demographic or city, and even promote posts to “Friends of Fans.”

The full article can be found here: http://mashable.com/2013/07/08/facebook-promoted-posts-business/.  In addition to exposing how promoted posts work, they lay out a basic strategy to use them effectively.

Do promoted posts work for your business? Let us know in the comments!

Give your brand a boost with Social Lift from Mashable

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Recently, Mashable announced a new native ad unit will be added to the company’s website. Called Social Lift, this new addition will allow brands to embed social media updates on the Mashable website. These ads will look and feel like Mashable posts.

“We’re doing this because we see brands are already creating a lot of compelling content that they want to share on social networks, and if a brand can create things people find truly engaging on social, that’s an opportunity for us to be involved and relevant to our audience,” said Pete Cashmore, Mashable CEO and founder.

The first social platform to see Mashable integration is Twitter’s Vine app. Friskies’ “Grumpy Cat” campaign is the trailblazer for this new integration, and its Vine featuring the famous meme is now running on Mashable’s homepage.

Eventually, Mashable will see integration with all social platforms. Even better, a “Like,” share or retweet from the Mashable page will translate directly to the source, meaning a Facebook “Like” will show up on your brand’s Facebook page, too.

See the article in AdWeek at http://www.adweek.com/news/advertising-branding/mashable-unveils-new-native-social-lift-ad-unit-147844.

What do you think of this new integration? Will this give your brand the lift it needs on social platforms?

#HashtagsOnFacebook

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After months of speculation, Facebook has finally rolled out a new feature that allows users to put clickable hashtags in their posts. “Hashtags turn topics and phrases into clickable links in posts on your personal timeline or your Page, and help people find posts about topics they’re interested in,” Facebook writes. Hashtags do not override privacy settings, however, as they are only visible to the people you already share your post with.

The arrival of hashtags on Facebook comes with mixed reviews. Businesses are welcoming the symbol-formerly-known-as-pound-sign with open arms. Before, Facebook did not have any search function that would enable company pages to find out what their customers were talking about outside of their Facebook page. Now, businesses can use hashtags to “eavesdrop” on users to find out what people are talking about, and usually, whether it’s positive or negative.

Some people do not share the same enthusiasm about the new feature. Many are afraid that their News Feed will be overrun with hashtags that #dontserveanyrealpurpose. There has also been complaint about the formatting of hashtags­—bold and blue type—compared to the standard type of non-hashtag posts. Facebook is known for its clean look, and opponents of the hashtag takeover believe this will clutter the interface.

What do you think about hashtags on Facebook?

Facebook Rolls Out New Ad Offerings, Dumps Others

Fidji Simo, product manager at Facebook, announced on Friday that the social network giant will be simplifying the ad products that are available to marketers. After gathering feedback from marketers, one message that seemed to resonate was that there are too many products that accomplish the same goal.

Facebook announced that new ad products will start with business goals, the same way a person would when working with a marketer. “Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it,” Simo wrote.

Currently, Facebook offers 27 ad units, many of which are redundant in that they accomplish the same goals. Some of the ad offerings that will be eliminated are:

  • The Questions product for Pages
  • The online Offer product
  • Redundant sponsored stories
  • Inconsistent ad displays

 

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Photo from Newsroom.FB.com

Marketers can begin to see these changes over the next couple of months. The new ad offerings should streamline the marketing process on Facebook and drive the results the marketers want.

To see Facebook’s release, visit https://newsroom.fb.com/News/620/An-Update-on-Facebook-Ads. Do you think these new ad offerings will increase your business’ ROI from Facebook ads?