Take the mask off.

 

There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.

 

 

FedEx-Express

Most people probably already know about the hidden arrow in the FedEx logo, but did you know that when FedEx was presented with the logo, the agency chose not to tell the FedEx executives it was there. Luckily, one of the spotted it and it was chosen as the winning logo. Go figure.

 

 

logo_amazon

Amazon’s logo actually has two meaning to it, not only does the logo have a great smile, but the arrow points from A to Z. highlighting the fact that Amazon carries a wide variety of products. And the smile is just not for a happy logo, but represents their great customer service.

 

 

baskin-robbins-logo

Baskin Robbins’ hidden feature isn’t actually all that hidden. The pink parts of the BR in the middle make out the number of flavors they have. And if you don’t know, it’s 31. That’s a pretty impressive amount of flavors.

 

 

goodwill-logo

Goodwill’s logo may look like a Lego head, but it’s more than that. It is actually a big G. Which the g is taken from the Goodwill text at the bottom of the logo.

 

 

LSO-Logo-1024x682

The London Symphony Orchestra logo might be one amazing organic-looking brush stroke, but it is so much more. Not only does the line spell out LSO, but it also looks like an orchestra conductor. You might have to look at it for a few. Start from the outside and work your way in.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Back to Basics: When design makes you say, “What?”

What makes a design good? Maybe it’s how copy flows, or maybe how the designer pulls in a client’s colors and fonts. Or maybe it’s how the images and graphics look like they are in certain places on purpose and not just placed randomly. Maybe it’s all of the above.

To illustrate what good design is compared to bad, we had one of our designers, Cayla, take some made up copy and turn it into two flyers. Here they are for your viewing pleasure.

Bad

Let’s start off with the bad one first, because it’s laughable (although that picture is awesome).

Bad

Here’s where it went wrong:

  • The copy rambles.
  • There is a liberal use of gradients and interesting color combos.
  • Clip art and drop shadows.
  • The call to action asks you to call, but there is no phone number.
  • And finally there is no address for the event center.
  • It is very busy and lacks white space.

Good

This is one good-looking flyer. Take a minute to look it over and compare it to the bad flyer above.

Good

Here’s why this one is good:

  • Copy is short, sweet and to the point.
  • The colors all work well together and make sense.
  • The background is clean and simple. Copy is easy to read.
  • The call to action is clear and has a number to call.
  • The specific event center is named and place of meeting is listed.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912