The Ants are hiring a social media digital producer

The social media space is ever evolving and we need someone that can keep up with all of it. Do you feel lost without your phone always at your fingertips? Are you dreaming in #hashtags? Are you questioning how other companies have handled their last social media crisis and wishing you could offer up your point of view? If you answered yes to these questions, you might just be the perfect addition to our happy Ant farm. The nuts and bolts to this job are below. Please submit your cover letter and resume to info@acrobatant.com. We are excited to hear from you!

Social Media Digital Producer

THE SOCIAL MEDIA DIGITAL PRODUCER is the agency’s primary advisor on all social media channels, including social networks, content sharing sites, blogs, micro-blogs and wikis. This person must demonstrate extensive social media experience.  The social media digital producer actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc., and is well-connected with the broader social media world.  The social media digital producer must be able to think strategically, but be willing and able to roll up his/her sleeves to help implement social media programs for agency clients.

The social media digital producer must be a storyteller, a tribe-builder, someone who knows how to connect with people in a real and genuine way and help them to be part of something big… and who also can change hats to be the agency’s social media data, numbers and analytics expert.

This person recommends social media channels appropriate for client marketing, and guides clients in adopting social media strategies.  The social media digital producer coaches clients, and agency staff, in how to participate in the social media conversation to help grow customer-brand relationships.

The social media digital producer advises on and monitors the agency’s social media initiatives and participation, and works to grow agency staff participation in and understanding of social media as an agency self-promotion and engagement tool.

The social media digital producer should have experience, or be willing to acquire such experience, in as many of the following areas as possible: social media tools and techniques; traditional, new media, guerilla and “word of mouth” marketing; strategic planning; product marketing; press and analyst relations; business development; technology; operations; sales; financial and quantitative analysis, and project management.

Reports to the Account Director, Manager IPM Team.

Responsibilities:
•    Creates comprehensive social media strategies, defining programs that use social media marketing techniques to increase visibility, membership and traffic across all client brands.

•    Implements and manages social media programs.

•    Experiments with new and alternative ways to leverage social media activities (“marketing R&D”).

•    Monitors social media trends, tools and applications, and appropriately applies knowledge to increasing client use of social media.

•    Strategizes with and educates the client service team as well as clients on incorporating relevant social media techniques into the corporate culture and into all company products and services.

•    Measures the impact of social media on overall marketing efforts including reports.

•    Prepares or assists in client proposals, estimates, timelines, creative briefs, invoices, and marketing/media/public relations planning.

•    Receives client briefings.  Writes client contact reports and meeting notes for all client meetings and distributes to appropriate agency personnel and clients. Quickly and accurately relays client change orders to the appropriate agency personnel.

•    Effectively presents, sells and defends all agency work/proposals to clients.  Supports other client service team members in same.

•    Keeps apprised of clients’ products/services/marketing developments and industry related knowledge.

•    Checks and approves creative/production materials, copy, layouts, production art, and interactive demo materials, and coordinates client approval of same.

•    Renews and grows existing client accounts.

This Colony needs another Ant!

AcrobatAnt is looking for digital producer to join our team. Do you think you might be the next future Ant or know someone that is a good fit? The full job description is outlined here. Send your resume and cover letter to info@acrobatant.com.

Digital Producer

The digital producer interfaces with the various departments of the agency to expedite the interactive projects and programs of his/her assigned clients.  This includes meeting with the creative client service team concerning creative issues and input, the media director concerning interactive media issues, and the production manager concerning scheduling and timing.

Digital producers have major input in developing strategic interactive marketing plans for their clients.  After plans are developed and presented to clients, the digital producer is responsible for ensuring the plan is carried out on a daily basis.

The position requires strong interpersonal and listening skills; strong presentation skills; multiple project and workload management; effective and persuasive written and oral communications skills; and a strong knowledge of online advertising and marketing.  Experience and/or working knowledge of web languages, web browsers, news readers and email programs a plus.

Reports to the Account Supervisor, Sr. Account Manager or Account Manager (or designated lead) for his/her assigned clients.

Responsibilities:

•    Handles day-to-day project and account activities for assigned clients. This could mean web accounts / projects or social media accounts / projects.

•    Monitors social media and web trends, tools and applications, and applies knowledge to increasing client use of the appropriate media.

•    Monitor and measure / report on the impact of social media and Internet marketing to the clients.

•  Meets regularly with account personal, production manager/interactive creative director/traffic manager online media planner and buyer/public relations to coordinate agency efforts on behalf of assigned clients/accounts.

•    Prepares client proposals, estimates, timelines, creative briefs, invoices, and marketing/media/public relations planning.

•   Receives client briefings.  Writes client contact reports and meeting notes for all client meetings and distributes to appropriate agency personnel. Quickly and accurately relays client change orders to the appropriate agency personnel, via hard copy and/or email, and Clients & Profits.

•    Effectively presents, sells and defends all agency work/proposals to clients.  Supports other client service team members in same.

•    Keeps apprised of clients’ products/services/marketing developments and industry related knowledge.

•    Educates the client and traditional account service staff about the benefits of interactive marketing.

•   Checks and approves creative/production materials, copy, layouts, production art, and interactive demo materials, and coordinates client approval of same.  This includes review of projects and programs in progress, and periodic spot checks of online client advertising placements and social media.

•    Prepares and reviews billing prior to release to clients; ensures prompt collection of accounts receivable.

•    Coordinates project timing and budgets with all relevant agency personnel; ensures project delivery on budget and on time.

•    Renews and grows existing client accounts.

•    Actively seeks additional projects / new business from client contacts, working with the New Business Leaders.

•    Keeps apprised of progress of clients’ projects through production and traffic managers or other relevant personnel.

•   Stays current on technology needed to expedite client review and approval of interactive projects and programs; maintains personal technology skills and knowledge to assist clients.

•    Informs account supervisor / sr. account manager / account manager regularly of account progress for all assigned clients; involves account supervisor / sr. account manager / account manager immediately in event of potential problems, i.e., client/agency relations, budget overruns, deadlines not being met, overall project progress or lack of progress, etc.

•    Keeps account personnel informed of client activities.

•    Represents agency at industry and community functions. Promotes the agency when appropriate.