10 best practices on how to talk to your agency

When it comes to talking and dealing with your creative agency, there are a few tips that help get the most out of your partnership that you may not know, especially if you’ve never worked with an agency before. We polled our office and got some good feedback on how best to talk and deal with an agency. Hopefully these tips will help next time you and your agency hit the roadblock. (In no particular order)

1. Understanding the problemshutterstock_258823979

Allow us to do that. You may want to try and define the problem yourself, but including your agency in that process can be very beneficial. The more information we have about your brand and your goals the better equipped we will be to offer valuable input and produce something that delivers the results you want.

2. Include as much information as possibleshutterstock_261566594

The more information the client can give to the agency at the beginning of the project, the better. Sometimes knowing what you don’t want is just as helpful as knowing what you do want. Provide all input/assets at the start of a project. Often, changing direction or new information mid-project causes the scope and budget to change.

3. Be transparentshutterstock_164665187

With transparency, time is used effectively and problems or issues are defused. It allows for the relationship to be authentic, in which trust is created, and the client and agency can work in harmony. There is a mutual respect in what the client brings and what the agency brings in the relationship.

4. Give good feedbackshutterstock_228790603

Client feedback is crucial to the creative process. Before providing feedback, gather a full consensus from your team so everyone is on the same page with any design or copy edits. This will save time and production costs in the long run.

5. Be concise shutterstock_256115929

The more concise you can be, the more likely the agency won’t miss something. Use bullets or organize content so it’s easy to make sure things aren’t missed. Writing one long paragraph may lead to items being missed.

6. Be clear about requirements, optional items and wish list itemsshutterstock_161233412

Be very clear about what is required and how success will be measured. Separately, indicate wish list items and optional items- if we know the ultimate wish list, we can try to achieve it. Itemizing must-have and ‘nice-to-haves’ is a good way to give the creative folks freedom while making them aware of what would exceed expectations.

7. Remain present and engaged in conversationsshutterstock_254080660

Remain present and actively engaged in the conversation, whether it’s in person or on the phone. Remove distractions and be open and honest, both in listening and communicating back to the agency. If you are demostrating that you are making the project a priority, the agency will too. Direct and honest feedback is the best way to communicate.

8. Give accurate and achievable deadlinesshutterstock_184538510

In order to do the best work possible the agency needs deadlines that can be met while maintaining internal agency processes that are in the place to ensure the best product from the agency. There are times when rushing something is unavoidable, but with proper planning and preparation clients should be able to provide the agency with the time necessary to develop great work. Rush deadlines should be the exception, not the rule.

9. Know what your objective isshutterstock_277496639

What are you looking to accomplish? Are we driving traffic to a website or event? If not, what is it you want to happen? This is very important information to provide when it comes to creating a campaign that is not only creative, but also effectively meets your need and produces the results you were expecting.

10. Be clear on what not to includeshutterstock_107966306

If competitors use certain elements in their branding, pass that information along to the agency. If there are certain themes or colors to steer clear of because of industry connotations or CEO preference, it is better to know upfront rather than to find out after the first design options have been developed.

Let us know in the comments if you have any other best practices when it comes to communicating with creative agencies. 

AcrobatAnt named one of Tulsa’s fastest growing companies for third year running.

tulsa 40 finalist_103_rip

The Ants celebrated last week at the Tulsa’s Fast 40 Dinner as AcrobatAnt was named #16 on the list of Tulsa’s fastest-growing privately held companies by The Journal Record. We’re proud of how much we’ve accomplished in the last few years and looking forward to many more great years to come!

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

How viral is your marketing campaign?

Viral video has taken over the web. With over 4 billion hours of video being watched every month on YouTube, everybody is talking about the latest YouTube sensation or viral hit. PBS created an excellent documentary-style video showing us the world of viral video in their latest episode of Off Book.
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