There might be 16 personality types, but there are only nine types of Facebook users. And thanks to this nifty infographic from Optify, you can figure out what type of user you are and what types your customers are.
Using this classification system will allow you to better tailor your content for your primary customer type and help you understand their activity or non-activity on your Facebook page. The nine types are the stalker, baby boomer, newbie, over-sharer, brand promoter, fearful user, curator, gamer and non-user. Our office has several curators, over-sharers and baby boomers, but we also have a few stalkers. (We keep them in the back.)
Which type are most of your customers?