You know how “stuff” piles up? Stacks up? Collects? Before you know it, you’ve amassed more things than you need and can’t find the ones you do. This happens at home and with your brand, too.
Now is the ideal time to go through all that clutter to figure out what needs to stay, what needs refinement and what can be tossed. Ask yourself, do I need this/these:
- Mission statement
- Who we are copy
- Elevator pitch
- Talking points
- Promotional materials
- Customer service practices
These items (and more) make up your asset library. It’s important for them to be current and consistent. Make sure they’re on message and on target with your brand.
Think of your asset library as your tool box. Finding the right tool for the job—easily and in a timely manner—can save you time and make you more efficient.
Keep your eye out: AcrobatAnt will post Step 3 soon.
AcrobatAnt Marketing & Advertising
1336 East 15th Street Tulsa, OK 74120