How to Use Snapchat Geofilters

AcrobatAnt Office SnapchatSnapchat reaches 150 million daily active users worldwide—and this number only continues to grow—it’s about time everyone understands how to use geofilters. Geofilters are fun overlays that users can add to their snaps when sending to friends and adding to their stories in the Snapchat app.

There are two types of geofilters: community geofilters and on-demand geofilters. Community geofilters are free to submit and they share a location, such as a city, university or local landmark. On-demand geofilters are purchased by businesses and individuals to be used for events, businesses or specific locations. On-demand geofilters can be used in a wide variety of situations, including weddings, festivals and retail locations.

Before using a geofilter, you will need to make sure the feature is turned on in Snapchat.

  1. Open Snapchat and go to settings by tapping the ghost at the top of the screen and then the gear icon in the upper right corner of the next screen.
  2. Once in settings, you will need to navigate to “Manage Preferences” and switch the “Filters” toggle on.
  3. You will then need to ensure that you have given Snapchat permission to access your location. This is also located in “Manage Preferences” under “Permissions.” Hit “Edit Permissions” at the bottom of the screen and give Snapchat permission to access your location.

Once this is set up, accessing geofilters is fun and easy. After you take a snap, simply swipe left or right on the screen to add a filter. You will see a mixture of color filters, the current time, local weather, speed overlays and various geofilters that you can add to your picture or video. You can even add multiple filters by adding the initial filter of your choice and then pressing and holding down on the screen and swiping to the second filter of your choice.

Next time you’re out and about, look to see what fun filters are available in the area to send to your friends, now that you know how to use geofilters. Happy snapping!


Content Remains King

shutterstock_248890441Content. The little seven letter word that everyone is talking about. And you should be, too. In this age of marketing, content is paramount. What is content? Content is anything you put out that people engage with. Articles, blogs, social posts, radio, TV, online advertising, anything and everything.

When you begin to think about a new campaign, you have to think about the new campaign as an ecosystem. This ecosystem contains all the ways you plan to reach potential customers or clients. As the marketer, you must have a strong content ecosystem.

Today’s content ecosystems look vastly different than content ecosystems even just a few years ago. Today’s content ecosystems are filled with social media, blogs, sponsored posts, advertorials, print, broadcast and pretty much any other way you can put your advertising in front of people.

While content is important, it’s imperative to produce content that connects to your audience. This is how you secure your customers. It’s not always about creating content yourself, but curating the best content available.

With traditional advertising mediums like broadcast, print, etc., once you distribute the content, there’s nothing left to do but count impressions. With digital, there is a constant flow of content. If there is an article or blog written about your industry, leverage that and share it with your followers. If someone produced a fancy video of your product, leverage it. If someone wrote a great review, share it. Content curation will save you many hours of producing your own content and help you keep the cycle moving forward.

In this day, content is critical to driving brand awareness and giving your customers a reason for sticking with you. And at AcrobatAnt, we believe in great content. We are here to help your marketing department create and curate the best content that delivers results you can take to the CEO.

The Ant Farm Has a Fresh Coat of Paint and Then Some

Phase One of our office redesign and renovation is complete, and the Ants are excited and inspired by the sleeker, cleaner look.


The earth tones have been replaced with a fresh and modern color palette that reflects a creative environment. And desks have been rearranged and positioned to create more interaction between employees and also to help with the workflow. 10548111_10153233700776580_7044311393898893702_o

The blue table is now black, the brown carpet is now multicolored and the office overall feels happier and brighter to AcrobatAnt. There’s now seating under our staircase and a big, steel desk at the front–featuring a very prominent letter A–welcoming guests. 12495923_10153233700631580_7514008136984586002_o

When asked which aspect of the redesign was his favorite, Danny Sadler, creative director, had this to say, “We wanted our office to be a place for when clients or guests come through the door, they get a sense of what we are about.” 12819168_10153233700706580_8233534876064799325_o

Another big focal point of the redesign was accentuating the texture and character of the historic building. The majority of the exterior walls were kept white so the exposed brick would stand out. The exposed brick helps bring some added warmth to the office and reminds us all what the Lincoln Plaza once was, a giant school on the corner of 15th and Peoria.

Keep your eye out for more changes in Phase Two of our redesign.


How to Personally Connect With Your Patients Through Mobile Marketing

AccrobatAnt Healthcare Marketing would like to introduce our second guest blog post. ‘How to Personally Connect With Your Patients Through Mobile Marketing’ was written by Sophorn Chhay from Sophorn is the Imbound Marketing Specialist at AcrobatAnt does not endorse any third party companies, but seeks to provide useful information to our readers. shutterstock_388310743

Since the dawn of the Internet, everything has gotten a little less personal and since the birth of texting, the art of service, mainly customer service, has gotten less personal as well. And all this technology has led to a change in the doctor-patient relationship. So how should you go about using the modern technology your patient’s expect while communicating with them in a way that doesn’t come across as cold and impersonal? Well, it’s really not all that hard, once you understand the many ways in which it can be done. And today, I am going to give you a variety of ideas you can use to connect with patients on a more personal level. Or at least as personal as possible when communicating digitally.

Out With the Old and In With the New

The first thing you have to do is to stop feeling like you have to deal with each of your patients personally. What I mean by this is that you don’t have to feel obligated to pick up the phone and individually call each of your patients every time you need to communicate with them.

Many healthcare providers carry the old mindset that this is what they have to do in order to deliver a personal experience to each of their patients, but that simply is not true. The fact of the matter is that your patients are busy too, and the majority of them would much rather receive a text or an email from you rather than have to take the time to answer the phone or return your phone call. Additionally, corresponding digitally makes it much easier for your patients to respond. It’s just quicker and much more convenient. And this will provide you with written records of each contact and what was said as well, without having to take the time to write everything down by hand.

It’s Time to Hone Your Digital Personality 

In order to communicate with your patient’s digitally, but still keep it personal, you will have to work on honing your digital personality by learning ways that will keep your doctor-patient relationship personal. Here are some quick tips to get you started:

  • Always use a personal identifier by using your patients name anytime you send them any type of digital message.
  • Provide your patients with a way to personally communicate with you through a contact form or some other means of digital communication such as a text message, email, etc.
  • Send your patients a birthday wish to their mobile numbers.
  • Provide your patients with a digital monthly newsletter full of health tips, healthy recipes, exercise advice, supplement recommendations, etc. Or you could just send them a funny trending health-related viral video with a note saying, “I thought you might enjoy this.” It’s been said that laughter is the best medicine, right? But really, you could send anything to show them you care about them as a person.

Other Ways to Connect With Your Patients Using Mobile Marketing 

There are so many different ways you can use mobile marketing to personalize your doctor-patient relationships. And by doing so, you will show them that you respect their time by communicating with them digitally.

Scheduling and Appointments – Allowing your patients to schedule their appointments online and sending them courtesy appointment reminders is a great way to stay digitally connected to patients. You can also take it one step further by providing them with their test results via their online patient portal so they don’t have to wait, nor do they have to schedule an appointment and take time off work for a consultation. Of course, there are times when a consultation is appropriate; however, you have complete control over the process so you can implement what information you do and don’t allow to be delivered digitally.

Medication Reminders – Digital medication refill reminders are another great way to enhance the doctor-patient relationship. People are busy and will appreciate the reminder as one less thing they have to think about.

Online payments – You can provide an option for patients to make online payments via their mobile device. This will help reduce your collection efforts and make it easier for patients to pay you quickly and easily when it is convenient for them.

Social Engagement – Engaging with your patients through social media is another way to make them want to retain you as their permanent healthcare provider. Create a Facebook page and Pinterest account to get involved with your patients on a more personal level. This will help patients get to know you better while engaging in something fun and interesting, and do not always when it has to do with a medical issue. As you know, most people don’t like going to the doctor, no matter the reason, so it helps to engage with them for other reasons periodically.

The Bottom Line

Being a healthcare provider means addressing the whole person and doing it in a way that takes away the stigma of traditional doctor-patient relationships. Relating effectively can be personal without being in person. Most of your patients will appreciate how easy you have made it for them to communicate with you. Additionally, this is a great way to show them you really do care, without spending significant amounts of time doing so.

What’s Next?

What do you think of what I’ve covered so far? Will you start using mobile marketing to build a more personal relationship with your patients? I would love to read your comments below.

Top Three Instagram Marketing Options for Healthcare Marketers

shutterstock_292931069AccrobatAnt Healthcare Marketing would like to introduce our first guest blog post. ‘Top Three Instagram Marketing Options for Healthcare Marketers’ was written by Nancy Grace from Nancy is a social media writer at who also contributes for hundreds of other blogs. Her articles predominantly focus on Instagram marketing and are widely followed by readers from all over the world. AcrobatAnt does not endorse any third party companies, but seeks to provide useful information to our readers. 

Last year, Instagram caught the attention of healthcare marketers from around the world when it surpassed Twitter and became the second biggest social network on the Internet.

Are you promoting your healthcare or hospital services on Instagram? If not, then the following tips are just for you. Even if you already have an Instagram account for your healthcare organization, chances are that you haven’t started using the following techniques to advertise your services.

Advertising options for healthcare marketers 

For over a year, Instagram was allowing only a selective list of native brands to post sponsored ads on the network. But late last year, it opened its door to businesses of all size and scope to post premium ads. Below is a list of ad options you could try for your brand promotion.

1. Carousel ads One of the best ways to improve your ad performance is to use the carousel format. These are ads that consist of 3-5 images with captions, URLs and clickable CTAs. Users can easily swipe through the images one by one, which is much easier than scrolling down the page.

How to apply this technique in your healthcare marketing campaign: Create a series of photos of your services and put them in a carousel format showing your followers the various steps involved in the making (from step 1 to step 5). This technique would apply well for short ads but if you want to post something a bit longer, then video ads would be a great option.

2. Direct response ads – Direct response ad format works best when you are looking to get an immediate response from your followers. Most businesses use it to drive more traffic to their website. You could include CTAs like “Learn More” to encourage visitors to explore your services and “Sign Up” to increase your newsletter subscriber base.

How to apply this technique in your healthcare marketing campaign: Post images of fun-filled cooking activities in your cookery classes and include a CTA button in the post. If you are endorsing a fundraising campaign, let your visitors know how they can contribute.

Always remember, capturing the attention of your audience is what matters the most; getting them to follow you or interact is next.

3. Targeted ads – Most businesses prefer targeted ads because they put you right in front of your potential buyers. By using this ad format, you can customize your advertising content for people’s interest, gender and location.

How to apply this technique in your healthcare marketing campaign: If you are offering a product or service for women users in your area, put your ads in front of relevant people. To boost the success of your ad, come up with custom ideas for your end users like creating images with women in the picture.

By the way, before implementing these techniques for your business promotions, see to that you already have a loyal following. If you don’t people aren’t going to pay much attention. Accounts with more followers, even on Facebook and Twitter, are the ones that steal the limelight. If you wish to jazz up your profile with 10,000 real followers in just 48 hours, get in touch with iDigic.

A quick tip to boost your website traffic: The high-quality images that you have created specifically for Instagram marketing can also be shared on other popular content sharing platforms like Facebook, Twitter, Flickr and Tumblr. Even better, you can just copy the URL of your shared image on Instagram and use it on any online marketing platform for better visibility.


Super Bust: Ads that fell flat

There are always a few people at every Super Bowl party that only come to watch the ads. Unfortunately for them, there wasn’t much to watch in between timeouts. Even though 30-second spots cost a whopping $5 million, there seemed to be more duds and misfires compared to years past.

Granted, some companies still delivered when it counted, Doritos. But there were no dancing babies, not many talking animals and not a lot of LOL moments in the pack.  There was a puppy-monkey-baby, but that thing was by no means “cute”. It was scary.

Instead of picking our what commercials we all seemed to like, this year the Ants are highlighting four commercials we could barely sit through. One thing we all learned this year, besides that Hyundai makes some cool cars, is that even when you spend $5 million on airtime, you still have to budget for creative. So spend wisely!

4. Sofi: Loans for Great People.

super bowl blog 4After this spot aired, who else looked around the watch party and considered which people were great or not? Then immediately suggested to the list of “un-great” people that it might be their time to leave, because there’s only room for on the couch for greatness.

3. Heinz: Meet the Ketchups.

super bowl blog 3This one had all the makings of a great commercial. Wiener dogs dressed like hot dogs, a cute kid and people in funny costumes, but nothing happened. No dog tripped and caused all the others to fall, the Ketchups just stood and waited. Nothing happened. We expected the Ketchups to end up on the ground, covered in adorable wiener dogs, but no. Luckily we have the Internet. Surely we can find what we’re looking for there.

2. Doritos: Doritos Dogs.

super bowl blog 2Doritos Ultrasound was top notch. However, their second ad stunk like a wet dog. Dogs want Doritos, but they can’t enter the store because of some dog-hating manager. So, what do the dogs do? They all stand on each other and walk in disguised as a human. Oh, how original! Nobody has ever used that trick before. Hey, at least there were dogs.

1. Xifaxan: GutGuy.

super bowl blog 1Ah yes, just what everyone was thinking, “Why hasn’t there been an ad about controlling bowel movements yet?” Actually, no. No one said that, or possibly has ever said that. This ad was the biggest stinker of the bunch. As soon as the turtle-looking lower intestine came on the screen, everyone at your watch party suddenly needed to know the score of the Puppy Bowl (Team Ruff won by the way). Valeant, the company behind the drug Xifaxan, should have crumpled this one up and flushed it down the toilet.

Well, that’s it. Another year of, for the most part, disappointing Super Bowl commercials are behind us. Let’s hope that Super Bowl commercials return to their former glory next year, otherwise what are all the non-sports fans going to watch? Let us know which ads were your favorites and which ones you thought were duds in the commercials.

Your Brand and Nurse Recruiting

With competition for qualified nurses at an all-time high, it’s important to set yourself apart when nurses begin to consider employment opportunities. Your brand is more than your organization’s logo and tagline; it’s aligning what you want people to think about your company with what people actually think of your company.1shutterstock_334838597

Nurses desire more than a paycheck. They are looking for fulfillment, leadership opportunities, the best technology/tools available, recognition and more. Your brand, which is a culmination of all of the interactions with your organization, will show nurses what to expect from your organization more than an ad or job description. Good nurses who aren’t actively job hunting will not jump ship for a job description, but rather to work for an organization or position that they believe in.

Consider conveying your brand through:

  • Nurses or staff speaking at nursing events to showcase success. A presentation by an expert speaks louder than merely saying your organization leads in expertise.
  • Social media accolades for your nurses and organization that will draw nurses who want to be a part of a successful team.
  • An employee-referral program. “If a nurse is happy somewhere, they will bring three friends with them,” says Jean Schuerer, vice president of advertising for Gannett Healthcare Group.
  • Job descriptions that sell. They should be created with as much thought as a marketing piece. What sets your open position apart from others?
  • Clear communication upfront. There are unfavorable aspects in most open positions, so be direct about mandatory overtime, floating, daily task expectations, etc. Candidates appreciate knowing you understand their concerns and are willing to discuss them upfront, and it helps you identify the most qualified candidates.
  • Imagery of real nurses and staff. Showcasing happy, real nurses and staff conveys a sense of pride about the organization.


Every touch point and Google search of your organization either pushes someone to want to be a part of your organization or pushes them away. Take time to evaluate what your potential candidates see, hear and feel when they interact with your organization. A helpful exercise is to develop a recruiting experience map that enables your to explore the various touch points a candidate might encounter along their path to employment and ensure each touch point communicates your desired brand experience.

Read about a successful nurse recruiting effort with this case study: Effectiveness of Direct Mail & Household IP Targeting

Want to chat more about nurse recruiting? Contact Angela Harless at 918-938-7912 or

1 Jay Baer – Convince & Convert. Author with Amber Naslund of The Now Revolution


A New Approach to Nurse Recruiting

Two nursesMany of our healthcare clients have the same problem – they need nurses. This problem will continue to compound as Baby Boomers age and the size of the population with healthcare insurance increases. With more than 8,500 employers currently sourcing for Registered Nurses, there is heavy competition to attract qualified talent.2

With healthcare organizations vying for the same pool of prospects, nurse media outlets and associations are saturated with recruiting ads touting relocation incentives, sign-on bonuses, flexible schedules and more. Healthcare organizations must now be prepared to recruit with less traditional methods and present a compelling message to potential nurses at every touch point.

Recruiting Tactics

Don’t utilize just one tactic; create a media mix to make a memorable impact on prospective nurses.2020


Indeed is the definition of a must-do in recruiting. If you aren’t on Indeed, get there.

Direct Mail

Direct mail is a great way to target specific demographics for your ideal nurse candidate. While postage and printing can be costly, direct mail can be tracked to calculate ROI of the effort. Few other advertising tactics allow matchback, or identification of the specific applicants or interviewees responding to your mailer. Start with a budget your team is comfortable with (but a large enough sample to be relevant test). Allow 60 days and match the mail list back to inquiries, applicants and interviewees to determine if your direct mail effort yielded results. If so, repeat with a different target area or demographics. If not, focus budget on other tactics or test with a different region or demographics profile.

20Household IP Targeting

If you have a direct mail list, consider layering household IP targeting in to your media mix. Household IP targeting uses your existing direct mail list and matches it to specific computer IP addresses. Digital ads are only served to the IP addresses being targeted (and matched to your mail list) via a digital advertising network of websites. This allows your targeted mail list to receive a mailer and also see your message via digital advertising for additional impressions and improved conversion rates over direct mail alone. Testing this tactic is easy to do since we know the names being targeted and they can be matched back to measure lift over direct mail alone.


LinkedIn should be a platform being heavily utilized by the organization to dovetail all recruiting and organization efforts. It is a great way to build your brand’s reputation and expertise while making open positions known and targeting job seekers. Like Facebook, nurses can be targeted directly in the location desired, as well as by years of experience. Boosted posts are a great way to reach targeted nurses with relevant messages and open positions. With so many options available through LinkedIn, work with your agency or LinkedIn representative to determine a strategy that is best for your organization and budget.


Facebook is an efficient way to expand the reach of your recruiting message. Facebook’s targeting tools go beyond Quotedemographics and allow you to target those who are likely nurses, so your advertising dollars are spent more efficiently. Most organizations have a Facebook presence; if it is not allowed in your company, perhaps you can obtain approval for a Facebook presence exclusively for HR and recruiting use. This page could be a forum for HR to post messages that are appropriate for public audiences while celebrating the culture and workforce of the organization. In addition to recruiting and job openings, the page could announce employee recognition awards, wellness initiatives and other HR initiatives that speak to the positive culture of the organization. To increase your organization’s reach, create Facebook campaigns that include both ads and boosted posts. Test messages to determine which garner the most response. Start with a limited geography and expand with additional reach and budget as messaging is fine-tuned.


Like Facebook, Twitter advertising is best if you already have an active Twitter presence. With a variety of targeting options, Twitter is a great way to target those who are likely nurses or know nurses. Twitter also integrates nicely with a Search Engine Marketing (SEM) campaign by facilitating remarketing to those who have visited your website with Twitter as well as through digital display. As with all digital campaigns, test your messaging to improve effectiveness, and then broaden your reach and budget.

156Search Engine Marketing

If nurses are actively seeking positions in your area or for specific types of nursing positions that you offer, your organization should be at the top of the search results. While some nurses will seek their next position through an association job board or Indeed, some nurses or their families may utilize Google or another search engine to see what’s out there. If you are offering a sign-on bonus at your hospital in Tulsa, for example, don’t hide this fact—there may be a potential candidate searching for “sign-on bonus in Tulsa.” An SEM campaign will also allow for remarketing. If a potential candidate visits a nurse position page on your website, you can continue to follow them with targeted display ads after they leave your website.

Other Paid Media

Many paid advertising options through major nursing associations and websites are very cost-prohibitive. However, they do have a reach to nurses that is hard to deny. Review the media kit carefully and select option(s) that will not make you ‘one of many’ organizations, like in the print publication ads. Consider eBlasts, online ads or other targeted media options where results are more easily tracked and you have more control over timing and placement.


Read about a two-tactic, successful nurse recruiting effort: Effectiveness of Direct Mail & Household IP Targeting Case Study

Interested in learning more? Contact Angela Harless at 918-938-7912 or

Five Keys for a Successful Senior Affinity Program

shutterstock_174759581With a growing emphasis on population health and a huge senior population, it is more important than ever for healthcare organizations to take an active role in practicing preventative medicine to keep seniors healthy. There are many factors at play in the creation of a successful senior affinity program. The suggestions below are only scratching the surface, but will help guide initial conversations with leadership to determine if a senior affinity program is an initiative worth committing to for the long-term benefit of your organization’s community.

Articulate an objective (internal) and mission (external)

Prior to development and launch of a senior affinity program, it’s important for leadership to understand why the organization is investing time and resources to this initiative– short- and long-term. With a focus on population health, senior programs are shifting purpose from building loyalty and awareness to improving the health of seniors in their community. With that shift in purpose comes a shift in how programs are structured and supported by the organization.

Once an internal purpose is determined, create a mission statement to share with the community. Developing a clear mission will help seniors understand what they are joining and why. And, a clear mission to benefit the community’s senior population will also help gain community support.

Gather and articulate program benefits 

Focus on what benefits your program will be able to offer members. Not all benefits require a monetary contribution from your organization or community businesses. Consider what your organization and area businesses already do to accommodate and attract senior patients and visitors and include those existing items in program benefits in addition to new benefits. From senior discounts at local restaurants and the gift shop to warm blankets and valet parking at the hospital, making members and potential members aware of what is offered is most important.

Remember to involve community businesses in the program– there are many that want to support a healthy and active senior community through discounts, giveaways or other incentives. The senior program wins by offering more benefits and the local businesses win by gaining another marketing avenue directly to seniors.

Develop membership/welcome kit

After joining the program, the welcome packet or informational content that you provide is their first impression of the value of the program. And, these first few impressions will likely drive whether or not they share details with their friends. Whether it’s a directory of benefits, an online health library or an upcoming calendar of events– use your initial welcome communication to inform and build excitement.

Programs, events and screenings

Before launch, your organization should have three months of senior-targeted events, programs, screenings or other social activities to offer to members. Activities don’t need to be available daily–or even weekly–but giving insight into what is available and how to be involved from when they first enroll will help ensure they get engaged and stay engaged in the program.

Don’t hesitate to include existing senior-targeted events and programs on your affinity program events calendar– from senior yoga at the fitness center to cholesterol screenings, variety and a full calendar keeps seniors active, which helps your program and their health!

Launch and ongoing logistics

Once your program launches, there are many logistics that need to be handled on an ongoing basis. It’s prudent to discuss resources needed for ongoing support prior to launch to ensure the program continues to grow without unnecessary obstacles. Consider the following:

  • How will the membership database be maintained?
  • How often will you communicate with members? How will you communicate– mail, email or both?
  • Will you communicate based on specific requests/interests or generally to all members?
  • Which annual community events will your program have a presence at or sponsor?
  • Will your program host large events annually? Twice per year?
  • Will your program need an ongoing paid media buy to recruit new members and announce events? Budget? Frequency of paid media?
  • How will your organization generate content to provide health education to members? Staff writers? Freelance writers? Third party content arrangement?
  • Which staff/volunteers will drive the direction of the program on an ongoing basis? Create an advisory board?
  • Will operations and the clinical teams support your request for ongoing free or discounted screenings?

Mobile is key.


You’ve probably heard it before time and time again, mobile advertising is the hot trend right now. But mobile is more than a trend, it is here to stay. This year looks to be a breakout year for mobile advertising and for a good reason. “Consumers today are addicted to instant gratification and ads need to serve up not only what they’re trying to sell, but the benefits as well,” said Tamara Green, AcrobatAnt Media Director. As mobile advertising has matured, so have the data companies. From precise geo-location data to more refined demographics, consumer data collected through mobile advertising is robust.

In order to be successful with mobile advertising, you have to deliver memorable content. “You have little time on mobile and an even greater challenge to gain the consumer’s attention because consumers are easily distracted as they swipe across to the next image/page/comment/post/status/etc.,” Tamara said. In mobile advertising, you have less than five seconds to capture the consumer’s attention. Meaning that creativity in message delivery is more important than ever. A simple banner ad will no longer sustain the results they used to. Advertising content needs to be dynamic, personal, engaging and customized for the target audience. It needs to look like it was made just for that single consumer.

With Facebook video now dominating the newsfeed, it’s time to really consider spending the money to integrate video content into a campaign. Integrating video is also one of the keys with mobile. There isn’t just one media type to satisfy the needs of a brand. It needs to be a well planned mix of all mobile has to offer based on data that has been collected. Paying more attention to data will guide and help a campaign improve over time. Tamara added, “Consumers are more and more demanding that the click takes them somewhere, tells them something, provides some benefit. A click with no benefit, just content will result in the consumer dropping off and possibly passing you by.”

To learn more about how we can help you, or if you have any questions regarding mobile advertising, send us an email or give us a call.