With smartphone use on the rise, knowing exactly how mobile users interact with websites compared to their desktop counterparts can be a huge advantage in structuring the online side of your business. Here’s a quick guide to user trends that can help you maximize your internet exposure.
- Mobile user activity usually peaks during morning (6 a.m. to 9 a.m.) and evenings (6 p.m. to 11 p.m.), while desktop users are mostly online during working hours(9 a.m. to 6 p.m.).
- Mobile users are generally on the hunt for specific information, while time consuming activities or aimless browsing are usually reserved for the comfort of desktop computers.
- Research has indicated that mobile users tend to scan rather than fully digest content.
- Desktop visits last three times longer than mobile visits on average, with more pages viewed and half the bounce rate.
- 40 percent of people abandon a website that takes more than three seconds to load. 46 percent of mobile web users reported that they would be unlikely to return to a website they had trouble accessing in the past.
- Mobile users rarely go idle. If a page is open, it’s usually the only active page on the device. By contrast, desktop users frequently open tabs, leave them idle and return to them multiple times.
- Mobile users spend more than 80 percent of their browsing time on five or so apps—mostly run by Facebook and Google.
- Users aged 18-24 are significantly more likely to spend time on their smartphones compared to users over the age of 25. They also tend to be more receptive to branded content than desktop users.
AcrobatAnt Marketing & Advertising
1336 East 15th Street
Tulsa, OK 74120