Meet the Ants—Sarah Haertl

Behind every great ad, there’s a problem-solving Ant who knows how strategy and tactics work together to achieve positive results. Here’s your chance to meet one of our crew.10940638_369303236587977_3056284665325395157_n

Sarah Haertl
Director of Sales and Marketing

How did you first meet the Ants?
I relocated to Tulsa from Wichita as Regional Director of Marketing for the BOK Center. One of my first assignments was to hire a creative agency to design a national trade publication campaign for the venue. The objective was to sell the BOK Center and Tulsa to national promoters, artists and agents as one of the top concert markets in the country. From the first meeting, I knew the Ants were special. We just clicked. I loved the Ants’ passion for their work and their out-of-the-box ideas. To boil it down: They just got it.

What did you like about the Ants?
Working with the Ants from the client side was easy. It was the perfect blend of professionalism with edgy, creative ideas. Our meetings were fun and productive, all at the same time. It’s easy to see why so many Ants have stayed here for many years. This team knows how to have a good time, while getting the job done.

What would you like a prospective client to know about working with the Ants?
Having been a client of the Ants, I can confidently tell prospective clients to expect the best working relationship you’ve ever had with an agency. We meet deadlines. We over-deliver. And the work is good—really good!

What’s your favorite thing you’ve learned or done since you’ve been here?
My first project was the marketing plan and media buy for Center of the Universe Festival. I love this project because it lets me utilize my concert marketing experience. I also believe Center of the Universe Festival is a great asset to the city of Tulsa. It’s a “quality of life” enhancer that makes Tulsans proud of their city. How could I not be excited about the opportunity to help make my community better?

What have you learned about being on the agency side of the marketing equation?
I’ve gained an even greater respect for all those creative people. The work our designers create and witty prose our writers craft is unbelievably good.

What do you for fun or stress relief? What’s your favorite pastime?
I would love to say something daring like skydiving or swimming with sharks, but honestly, I work out and read, both for stress relief and for fun. On a side note, I did bungee jump when I was in college and I’ve promised my 12-year-old daughter that I will take her sky-diving for her 18th birthday, so I guess I’m not completely boring.

You’re so shy, Sarah. How can we bring you out of your shell?
I am a people person. Don’t ask me to do any technical like set up a computer or assemble furniture. My idea of torture is reading the instruction manual to anything. Set me free in a room full of people, and I’m in heaven. I love talking to people and hearing their stories. This business is about relationships. Even though I’m still relatively new to Tulsa, I hope my willingness to get out there and meet people will help ensure my success.

Why Great Danes?
I blame Scooby Doo. As a child, I was obsessed with him. My weekly ballet classes were the same time Saturday morning as Scooby Doo. This was long before VCRs or DVRs. My mom told me I had to choose between the two. That decision was easy…bye, bye, ballet. I currently have two Great Danes and they call them gentle giants for a reason. They are kind and loving and—and as painful as it can be—they really want to be lap dogs. Ours weigh close to 200 pounds each, so that’s a whole lot of dog… and a whole lot of dog slobber! (You thought I was going to say something else, didn’t you?)

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