Is scrolling the new page turn?

scrolling

Since the advent of the Internet, digital ads have been relegated to the edges of websites, save for the ubiquitous pop-up ad. In recent years however, site owners have become a little more flexible with where you can place your ad.

From Forbes to BuzzFeed, custom digital ads are becoming more common.  This new style allows site owners to use web space like never before. It allows them to literally put the ads in front of the reader. Marketers like this new shift because it allows them to offer more magazine-like advertising options, for example a full-page ad that appears when you start to scroll—as if turning the page.

See the full article at http://adage.com/article/digital/vox-media-takes-a-page-magazines-ads/243098/.

Is this pop-up version 2.0 or the future of digital ads? Let us know what you think in the comments.

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