Recently, Mashable announced a new native ad unit will be added to the company’s website. Called Social Lift, this new addition will allow brands to embed social media updates on the Mashable website. These ads will look and feel like Mashable posts.
“We’re doing this because we see brands are already creating a lot of compelling content that they want to share on social networks, and if a brand can create things people find truly engaging on social, that’s an opportunity for us to be involved and relevant to our audience,” said Pete Cashmore, Mashable CEO and founder.
The first social platform to see Mashable integration is Twitter’s Vine app. Friskies’ “Grumpy Cat” campaign is the trailblazer for this new integration, and its Vine featuring the famous meme is now running on Mashable’s homepage.
Eventually, Mashable will see integration with all social platforms. Even better, a “Like,” share or retweet from the Mashable page will translate directly to the source, meaning a Facebook “Like” will show up on your brand’s Facebook page, too.
See the article in AdWeek at http://www.adweek.com/news/advertising-branding/mashable-unveils-new-native-social-lift-ad-unit-147844.
What do you think of this new integration? Will this give your brand the lift it needs on social platforms?