The days of generalized category branding are over. Today, consumers expect brands to meet their specific needs, when and where they choose. That’s why in the coming year, social media will become more personal, targeted and relevant.
Micro videos will become more prevalent. Those designed to entertain and engage consumers on an emotional level will be the most successful. Watch for shorter and more compact messages as attention spans continue to shrink.
Brands that make data for digital and traditional marketing more integrated will be successful. And so will those that optimize their marketing to better meet the demands of today’s mobile consumers. Read how in this Forbes article.
Comment if you think upgrading your social media marketing is a good idea.