Content. The little seven letter word that everyone is talking about. And you should be, too. In this age of marketing, content is paramount. What is content? Content is anything you put out that people engage with. Articles, blogs, social posts, radio, TV, online advertising, anything and everything.
When you begin to think about a new campaign, you have to think about the new campaign as an ecosystem. This ecosystem contains all the ways you plan to reach potential customers or clients. As the marketer, you must have a strong content ecosystem.
Today’s content ecosystems look vastly different than content ecosystems even just a few years ago. Today’s content ecosystems are filled with social media, blogs, sponsored posts, advertorials, print, broadcast and pretty much any other way you can put your advertising in front of people.
While content is important, it’s imperative to produce content that connects to your audience. This is how you secure your customers. It’s not always about creating content yourself, but curating the best content available.
With traditional advertising mediums like broadcast, print, etc., once you distribute the content, there’s nothing left to do but count impressions. With digital, there is a constant flow of content. If there is an article or blog written about your industry, leverage that and share it with your followers. If someone produced a fancy video of your product, leverage it. If someone wrote a great review, share it. Content curation will save you many hours of producing your own content and help you keep the cycle moving forward.
In this day, content is critical to driving brand awareness and giving your customers a reason for sticking with you. And at AcrobatAnt, we believe in great content. We are here to help your marketing department create and curate the best content that delivers results you can take to the CEO.