Ants Get LinkedIn at Talent Connect

AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee.

In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent keynote presentations and breakout sessions. Here are our Top Ten takeaways:

1) 76 percent of candidates want to know the recruiter before applying because they:

      • Feel they can get a leg-up on the hiring process
      • Can get an inside view of the company
      • Can better stand out as a candidate
      • Can see if the recruiter is qualified to recruit for their skillset

What would key candidates find when researching your recruiters?

2) 90 percent of people on LinkedIn have indicated that they are open to new opportunities, while 63 percent say they feel flattered when approached by a recruiter or company with a position that is a good fit for them.

3) Ed Nathanson’s session about the importance of using humor and heart in content was a great reminder that recruiting and content marketing go together. He reminded us that consumers (even candidates) use emotion to purchase: “Positive emotions toward a brand have greater influence on loyalty than trust and other judgments, which are based on brand attributes.” His takeaway: Think about your employees, how/why they do what they do, and use that to drive emotion and authentic communications. These emotions can make online content go viral:

4) Goat yoga is awesome. We’d heard that Nashville had goat yoga, knew we had to try it and are so glad we did. We stretched and strengthened, had lots of laughs and got walked on by baby goats. Thanks for a unique experience, Shenanigoats.

5) A big part of successful recruiting is collaboration across an organization to build the brand. One company that understands this is Heineken, which created a great interview and recruiting video that stays true to its brand while enticing audiences through interactive and unique content. Take a few minutes and start The Interview.

6) Brene Brown’s presentation was equally inspirational and challenging. We could write pages of takeaways about courage, vulnerability, leadership and gratitude, but we’ll limit it to a few quotes that should inspire you to listen to her TED talks or grab one of her books:

        • Vulnerable systems are different than vulnerable relationships. We don’t want vulnerable systems, but we need vulnerable relationships.
        • Vulnerability is about showing up. It’s having the courage to show up and be seen even when we have no control over the outcome. It’s not weakness. It’s the foundation of courage.
        • If you’re brave, you will get your butt kicked.
        • It’s not the critic who counts. If you aren’t in the arena getting your butt kicked, I’m not interested in your feedback.
        • The Four Pillars of Courage are Vulnerability, Clarity of Values, Trust and Rising Skills.
        • Reality-check the story that you tell yourself. Your brain always wants a story; it’s the way we are wired. When faced with an uncomfortable situation, say to yourself: “The story I’m making up right now is…”

7) If you are trying to get people to relocate to your small town for a position, communicate your culture. What makes your location different? Where does it win out and how can it compete with other markets (traffic, cost of living, weather, etc.). Talk to people who have relocated to your company and/or area; their unique insights could help determine your points of differentiation, which include people, culture and location. How can you use points of differentiation to tell a story that sets your brand apart? Inspire people with your love for your town and your company.

8) LinkedIn knows how to throw a party. #NashvilleNights at #TalentConnect was one of the best conference events that we’ve had the privilege to attend. They wanted us to experience “Music City” to its fullest and even provided acoustic performers on the bus transportation to downtown Nashville. Once we arrived, there was an abundance of live music, food, drinks, saloons, activities, and plenty of photo ops and fun. We sang karaoke, screenprinted our own T-shirts and two-stepped with new friends from LinkedIn.

9) Sarah Wagener from Pandora reminded us to follow our instincts when it comes to career-defining moments. Data and insights only go so far—following your insights can lead to a fulfilling career.

10) LinkedIn is developing some exciting new tools that utilize membership data to leverage talent surplus, compare talent between organizations and source candidates. One new platform, Talent Intelligence, will provide the data needed to help leverage and support instincts for more efficient recruiting. We’re excited to get access to this new tool on behalf of our clients in the coming months.

Talent Connect 2017 was a great event and we look forward to utilizing these insights to improve our clients’ branding and recruiting strategies.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

Mobile Usage Facts

Mobile Phone UsageWith smartphone use on the rise, knowing exactly how mobile users interact with websites compared to their desktop counterparts can be a huge advantage in structuring the online side of your business. Here’s a quick guide to user trends that can help you maximize your internet exposure.

  • Mobile user activity usually peaks during morning (6 a.m. to 9 a.m.) and evenings (6 p.m. to 11 p.m.), while desktop users are mostly online during working hours(9 a.m. to 6 p.m.).
  • Mobile users are generally on the hunt for specific information, while time consuming activities or aimless browsing are usually reserved for the comfort of desktop computers.
  • Research has indicated that mobile users tend to scan rather than fully digest content.
  • Desktop visits last three times longer than mobile visits on average, with more pages viewed and half the bounce rate.
  • 40 percent of people abandon a website that takes more than three seconds to load. 46 percent of mobile web users reported that they would be unlikely to return to a website they had trouble accessing in the past.
  • Mobile users rarely go idle. If a page is open, it’s usually the only active page on the device. By contrast, desktop users frequently open tabs, leave them idle and return to them multiple times.
  • Mobile users spend more than 80 percent of their browsing time on five or so apps—mostly run by Facebook and Google.
  • Users aged 18-24 are significantly more likely to spend time on their smartphones compared to users over the age of 25. They also tend to be more receptive to branded content than desktop users.

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AcrobatAnt Marketing & Advertising 
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

Source: https://www.appticles.com/blog/2016/03/mobile-vs-desktop-13-essential-user-behaviors/

Social Media Spotlight: Keebler

Branded Twitter accounts are a tricky business. Everything and everyone has Twitter these days, and it can be difficult for brands to get noticed amongst the sea of content and attract followers who are actually interested in seeing branded posts. Many perceive branded accounts as irrelevant, inauthentic or uninteresting.

The folks at Keebler took both these considerations into account and decided not to waste time pretending to be social media savvy. Their “Ernie Keebler” account is essentially a chronicle of the lovable old elf’s attempts to master the ins and outs of the worldwide web.

Ernie’s Twitter bio sets the tone of the page: “Was so busy baking uncommonly good cookies and crackers that I just found out about the Twitter. Now I’m working hard to get up to date. Hashtag excited!”

His tweets are sprinkled with comical misuse of internet lingo. For example, “People here say to avoid trolls. But why would I? My neighbor’s a troll, and he loves Fudge Stripes. He’s the best!”

Others feature shaky home videos of the Hollow Tree cookie factory and clumsy attempts at selfies. One post features a gif of Ernie playing Pong (a game some younger Twitter users may have never even heard of). Another asks, “Can someone put me in the picture with the Pumpkin Spice Fudge Stripes? I haven’t been to the Photo Shop.” It’s accompanied by a shot of the new Pumpkin Spice cookies and a hilarious, awkwardly posed photo of Ernie.

It’s a fun strategy that plays off a familiar old character, a clever interpretation of both Ernie’s status as a well-loved symbol and his physical age. People have taken notice of it on Twitter—many of Ernie’s tweets have garnered a few thousand likes and retweets—and the account has been mentioned by users on other websites like Tumblr.

There are a surprising number of customers interacting with the account. Ernie always responds with a carefully curated and lovable personality. For example, he greeted one of his new followers: “By golly @alainhanna55! I see that you started following me on the Twitter, but when I looked over my shoulder…you weren’t there!”

Twitter users—especially young people—are a little jaded by brands making shaky attempts to latch on to the latest trend. They’re much more likely to be sympathetic to the technologically inept Ernie, who seems honest and endearing.

The Ernie Keebler account plays off social media norms in a subtle way, suggesting that while Ernie may not know how social media works, the professionals at Keebler sure do. They’ve done a great job building a personality for Ernie and using their social media in a creative way that attracts Twitter users rather than alienating them.

Do you know of any branded Twitter accounts worth talking about? Tell us about your favorites in the comments.

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AcrobatAnt Marketing & Advertising 
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

Facebook Rolls Out Mid-Roll Ads

Facebook_Mid-roll_adFacebook has unveiled a new strategy for its advertisers—mid-roll ads.
The social media giant began testing mid-roll ads in late February.

They now offer the opportunity for advertisers to deliver these five- to 15-second video ads, called in-stream video, within live and non-live videos posted to Facebook.

In-stream video uses audience-based targeting, meaning that viewers of the same video may see different mid-roll ads depending on their interests. Advertisers can choose to exclude their ads from certain categories of videos (such as tragedy and conflict, debatable social issues, mature, etc.) in order to avoid any awkward clashes between video and ad content.

Mid-roll ads aren’t a new concept, but Facebook’s are notable in that they can begin as early as 20 seconds into a video. To qualify to display in-stream video ads, a video must be at least 90 seconds long and ads must be at least two minutes apart within a video.

Live videos have slightly different requirements—the video must be rolling for at least four minutes before an ad can begin, and the streamer must have at least 2,000 followers.

There are a lot of pros to this ad format. CEO Mark Zuckerberg has allowed publishers to make money from branded content in the past, but has always been opposed to pre-roll videos, which are more standard in the industry (think YouTube). Mid-roll ads provide a fresh strategy and an opportunity for advertisers to monetize, which was often difficult with Facebook’s old parameters. The revenue split is 55 percent to the publisher and 45 percent to Facebook. Targeted viewing allows advertisers to reach their exact intended audience. It also makes it easy to A/B test creative concepts and view detailed results using Facebook analytics.

On the other hand, the mid-roll format poses some risks. While many viewers have learned to expect pre-roll ads, mid-roll ads are rare and can be a jarring interruption. Advertisers have to somehow produce creative that doesn’t cause people to get annoyed and abandon the video entirely—a hefty challenge considering consumers’ finicky viewing habits and ever-shrinking attention spans. YouTube, one of Facebook’s biggest competitors, doesn’t even allow mid-roll ads in videos shorter than 10 minutes for this exact reason.

What do you think? Are mid-roll ads an obnoxious fad or an inventive approach to boost engagement? Let us know in the comments.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

How to Use Snapchat Geofilters

AcrobatAnt Office SnapchatSnapchat reaches 150 million daily active users worldwide—and this number only continues to grow—it’s about time everyone understands how to use geofilters. Geofilters are fun overlays that users can add to their snaps when sending to friends and adding to their stories in the Snapchat app.

There are two types of geofilters: community geofilters and on-demand geofilters. Community geofilters are free to submit and they share a location, such as a city, university or local landmark. On-demand geofilters are purchased by businesses and individuals to be used for events, businesses or specific locations. On-demand geofilters can be used in a wide variety of situations, including weddings, festivals and retail locations.

Before using a geofilter, you will need to make sure the feature is turned on in Snapchat.

  1. Open Snapchat and go to settings by tapping the ghost at the top of the screen and then the gear icon in the upper right corner of the next screen.
  2. Once in settings, you will need to navigate to “Manage Preferences” and switch the “Filters” toggle on.
  3. You will then need to ensure that you have given Snapchat permission to access your location. This is also located in “Manage Preferences” under “Permissions.” Hit “Edit Permissions” at the bottom of the screen and give Snapchat permission to access your location.

Once this is set up, accessing geofilters is fun and easy. After you take a snap, simply swipe left or right on the screen to add a filter. You will see a mixture of color filters, the current time, local weather, speed overlays and various geofilters that you can add to your picture or video. You can even add multiple filters by adding the initial filter of your choice and then pressing and holding down on the screen and swiping to the second filter of your choice.

Next time you’re out and about, look to see what fun filters are available in the area to send to your friends, now that you know how to use geofilters. Happy snapping!

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

Back to Basics: Pick the right medium.

Marshall McLuhan famously said, “The medium is the message.” But what exactly did he mean? Well, we won’t get into that today; however, the quote lends itself to advertising quite well. Because the medium you end up using dictates your message.

Whether you are using billboards, radio, television, print or online, each one is good for different types of messages. The following is a best-use list of which medium is best for what messaging.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Back to Basics: Say This, Not That.

Have you ever heard of the abbreviation KISS (keep it simple stupid)? Because that should be the golden rule when you write. Keep the language simple and tailored to your audience.

When a patient picks up a doctor’s rack card, he or she should be able to read every word on the card and understand it. If they can’t, then you aren’t sticking to the golden rule.

We have a list of buzzwords or jargon that we try not to use when writing for our clients. But we’ve picked our favorite, or most hated, buzzwords to stop using. We also translated them into plain English. Let us know what you think in the comments.

Blog_sayThis

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Four: Offseason Game Changers

AA-140609_Blog_V4

We have put together a four part series focusing on how to drive digital engagement for onsite events.

You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event.

The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers and drive home the brand’s key messaging. This doesn’t mean to plainly tell followers when the next event is, but give followers a reason to read what you post. It could be as simple as keeping followers up-to-date on the latest news related to the industry, or posting facts about the event.

Another great way to keep the event top-of-mind during the time in between events is to host the occasional tweet chat or even a webinar. Tweet chats are a great way to interact with the event’s followers. Tweet chats also help you promote your event or brand hashtag and also gain awareness and followers. Use tweet chats to show followers that you follow what is happening in the industry even though the event is months out. If something big happens in the industry, chat about it.

The goal during the time in between events is to keep the event relevant and gain more influence within the industry and followers. This way, when it rolls around to event time, you can guarantee a larger turn out and maybe even attract new sponsors as well.

We hope this series has given you the tools necessary to be an onsite all-star. And if you need anything, we are just a phone call away.

Want tips on how to pull off a successful tweet chat? Download the White Paper here.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Three: Post Event to Do’s

AA-140609_Blog_V3

We have put together a four part series focusing on how to drive digital engagement for onsite events.

After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one.

Provide a good summary of the event
One way to make sure attendees get the most out of the event is to put together a post-event summary that highlights the key points that were brought up by speakers and workshops at the event happened. This can be distributed through social media and more traditional routes.

Prepare a report on social media interactions
This report should highlight how many people interacted with the event on social media leading up to, during and after the event. Include the impressions earned, new Twitter and Facebook followers and engagement. These numbers can give insight as to how social media worked for your event. They also provide you with concrete numbers to show how well you performed. Also, you could make a page dedicated to showing off which key influencers had the most mentions, tweets and other vital statistics.

Thank attendees and influencers
This goes without saying, but thanking attendees and key influencers can help make sure you get some repeat customers and also keep a good pool of people coming to your event. Key influencers can turn into speakers at future conferences and events.

Build from mistakes
It is always great to have an event that went off without a hitch, but if something did go wrong or maybe the caterer was late for a lunch, use it as a learning experience. Onsite events can be hard to get perfect every time, but when they are, they are truly a great experience.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Two: Onsite Social Media

Onsite Social Marketing

We have put together a four part series focusing on how to drive digital engagement for onsite events.

So you’ve done all the preparation and are finally ready for the event to take place. What’s next? Well, being onsite is a big responsibility and your goal is to make it a memorable experience for not only the people there, but also the people on social media. Your presence on social media can help make the event a success. Here’s how you can do it.

Create a memorable experience for attendees
It doesn’t matter if your event is a week long or one-day, creating a great attendee experience is very important. From the event layout to securing industry-leading speakers to providing quality food, all of those things can help an attendee remember the event and walk away feeling like they didn’t waste their time.

Position the event as a leader
Positioning your event as a best in business event is something you can accomplish through tactful social media posts and use of promoted posts. It is important to get industry leaders and known people onboard the event. If you can get people in the industry to retweet and share your posts, then it shows that your event is something to attend.

Engage with attendees onsite using social media
Whether you use Facebook polls or tweet chats, getting attendees talking about the event on social media can help with exposure.  Providing details of what is going on and who is speaking next, or what time the social is happening can give people who didn’t come a virtual experience. By providing people who couldn’t make it with an idea of what is going on, hopefully they will attend next time.

Build loyalty
If you put on an event that allows people to have a good time while also learning from industry leaders, then you can bet that many attendees will not only return the following year, but also tell their friends in the industry to not miss out on the event.  A successful event can also do wonders to increase followers and fans, this helps you secure an even larger market share and improves your reach throughout the year.

Download a case study
See how we engaged with attendees onsite during the smart grid industry’s leading event DistribuTECH. By employing the techniques we’ve covered and even a few more techniques, we help make DistribuTECH a yearly success. Download the case study here.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912