How to Use Snapchat Geofilters

AcrobatAnt Office SnapchatSnapchat reaches 150 million daily active users worldwide—and this number only continues to grow—it’s about time everyone understands how to use geofilters. Geofilters are fun overlays that users can add to their snaps when sending to friends and adding to their stories in the Snapchat app.

There are two types of geofilters: community geofilters and on-demand geofilters. Community geofilters are free to submit and they share a location, such as a city, university or local landmark. On-demand geofilters are purchased by businesses and individuals to be used for events, businesses or specific locations. On-demand geofilters can be used in a wide variety of situations, including weddings, festivals and retail locations.

Before using a geofilter, you will need to make sure the feature is turned on in Snapchat.

  1. Open Snapchat and go to settings by tapping the ghost at the top of the screen and then the gear icon in the upper right corner of the next screen.
  2. Once in settings, you will need to navigate to “Manage Preferences” and switch the “Filters” toggle on.
  3. You will then need to ensure that you have given Snapchat permission to access your location. This is also located in “Manage Preferences” under “Permissions.” Hit “Edit Permissions” at the bottom of the screen and give Snapchat permission to access your location.

Once this is setup, accessing geofilters is fun and easy. After you take a snap, simply swipe left or right on the screen to add a filter. You will see a mixture of color filters, the current time, local weather, speed overlays and various geofilters that you can add to your picture or video. You can even add multiple filters by adding the initial filter of your choice and then pressing and holding down on the screen and swiping to the second filter of your choice.

Next time you’re out and about look to see what fun filters are available in the area to send to your friends, now that you know how to use geofilters. Happy snapping!

 

Back to Basics: Pick the right medium.

Marshall McLuhan famously said, “The medium is the message.” But what exactly did he mean? Well, we won’t get into that today; however, the quote lends itself to advertising quite well. Because the medium you end up using dictates your message.

Whether you are using billboards, radio, television, print or online, each one is good for different types of messages. The following is a best-use list of which medium is best for what messaging.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Back to Basics: Say This, Not That.

Have you ever heard of the abbreviation KISS (keep it simple stupid)? Because that should be the golden rule when you write. Keep the language simple and tailored to your audience.

When a patient picks up a doctor’s rack card, he or she should be able to read every word on the card and understand it. If they can’t, then you aren’t sticking to the golden rule.

We have a list of buzzwords or jargon that we try not to use when writing for our clients. But we’ve picked our favorite, or most hated, buzzwords to stop using. We also translated them into plain English. Let us know what you think in the comments.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Four: Offseason Game Changers

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We have put together a four part series focusing on how to drive digital engagement for onsite events.

You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event.

The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers and drive home the brand’s key messaging. This doesn’t mean to plainly tell followers when the next event is, but give followers a reason to read what you post. It could be as simple as keeping followers up-to-date on the latest news related to the industry, or posting facts about the event.

Another great way to keep the event top-of-mind during the time in between events is to host the occasional tweet chat or even a webinar. Tweet chats are a great way to interact with the event’s followers. Tweet chats also help you promote your event or brand hashtag and also gain awareness and followers. Use tweet chats to show followers that you follow what is happening in the industry even though the event is months out. If something big happens in the industry, chat about it.

The goal during the time in between events is to keep the event relevant and gain more influence within the industry and followers. This way, when it rolls around to event time, you can guarantee a larger turn out and maybe even attract new sponsors as well.

We hope this series has given you the tools necessary to be an onsite all-star. And if you need anything, we are just a phone call away.

Want tips on how to pull off a successful tweet chat? Download the White Paper here.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Three: Post Event to Do’s

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We have put together a four part series focusing on how to drive digital engagement for onsite events.

After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one.

Provide a good summary of the event
One way to make sure attendees get the most out of the event is to put together a post-event summary that highlights the key points that were brought up by speakers and workshops at the event happened. This can be distributed through social media and more traditional routes.

Prepare a report on social media interactions
This report should highlight how many people interacted with the event on social media leading up to, during and after the event. Include the impressions earned, new Twitter and Facebook followers and engagement. These numbers can give insight as to how social media worked for your event. They also provide you with concrete numbers to show how well you performed. Also, you could make a page dedicated to showing off which key influencers had the most mentions, tweets and other vital statistics.

Thank attendees and influencers
This goes without saying, but thanking attendees and key influencers can help make sure you get some repeat customers and also keep a good pool of people coming to your event. Key influencers can turn into speakers at future conferences and events.

Build from mistakes
It is always great to have an event that went off without a hitch, but if something did go wrong or maybe the caterer was late for a lunch, use it as a learning experience. Onsite events can be hard to get perfect every time, but when they are, they are truly a great experience.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Two: Onsite Social Media

Onsite Social Marketing

We have put together a four part series focusing on how to drive digital engagement for onsite events.

So you’ve done all the preparation and are finally ready for the event to take place. What’s next? Well, being onsite is a big responsibility and your goal is to make it a memorable experience for not only the people there, but also the people on social media. Your presence on social media can help make the event a success. Here’s how you can do it.

Create a memorable experience for attendees
It doesn’t matter if your event is a week long or one-day, creating a great attendee experience is very important. From the event layout to securing industry-leading speakers to providing quality food, all of those things can help an attendee remember the event and walk away feeling like they didn’t waste their time.

Position the event as a leader
Positioning your event as a best in business event is something you can accomplish through tactful social media posts and use of promoted posts. It is important to get industry leaders and known people onboard the event. If you can get people in the industry to retweet and share your posts, then it shows that your event is something to attend.

Engage with attendees onsite using social media
Whether you use Facebook polls or tweet chats, getting attendees talking about the event on social media can help with exposure.  Providing details of what is going on and who is speaking next, or what time the social is happening can give people who didn’t come a virtual experience. By providing people who couldn’t make it with an idea of what is going on, hopefully they will attend next time.

Build loyalty
If you put on an event that allows people to have a good time while also learning from industry leaders, then you can bet that many attendees will not only return the following year, but also tell their friends in the industry to not miss out on the event.  A successful event can also do wonders to increase followers and fans, this helps you secure an even larger market share and improves your reach throughout the year.

Download a case study
See how we engaged with attendees onsite during the smart grid industry’s leading event DistribuTECH. By employing the techniques we’ve covered and even a few more techniques, we help make DistribuTECH a yearly success. Download the case study here.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

 

Effective Social Media Tactics Part One: Event Preparation.

Event Preparation for Social Media

We have put together a four part series focusing on how to drive digital engagement for onsite events. 

There is a lot of planning and background work that goes on during the months, weeks and days leading up to an event. Here are some of the techniques and best practices we have developed over the years to make onsite events successful.

Establish a unique hashtag for the event
A unique hashtag can be useful in many ways. Unique hashtags are useful as they allow you to easily monitor mentions of the event on social media and also track the reach and how many impressions were made on people during the event.

Identifying and interacting with key influencers
One of the first things to do when starting to plan for an event is to get to know key influencers related to the event or industry. This gives you additional information when writing and developing content for the event. Also, by searching out key influencers you will be able to familiarize yourself with the industry, gain first-hand knowledge and add valuable assets by gaining their support.

Generate buzz for the hashtag and event
Once you have established what the hashtag for the event is going to be and sought out key influencers, the next step is promoting that hashtag in social media posts before the event. This gives the hashtag exposure and at the same time provides you with more engagement during the event. Promoted Posts and Tweets could be utilized here to make sure you reach your target audience.

Boost registration and social media growth
Great event preparation combined with social media know-how can boost event registration and result in more followers and likes. A pre-event contest or promotion conducted on various social media channels can help the event gain more exposure and lead to greater likelihood of people within the industry attending the event.

Download a case study
Our case study on DistribuTECH’s “Be a WinAIR” contest has valuable insight on how a well prepared pre-event contest can boost registration and gain exposure to help make your event go off without a hitch. Download the case study here.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Smart Moves for Getting Started with Content Marketing

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Smart marketers understand that today’s consumers have virtually shut off the traditional world of marketing and choose messaging that makes them stop, think and behave differently.

 

It’s no wonder then, that content marketing are now a cornerstone of inbound marketing efforts in business and consumer marketing. So what do you need to get started? This is the first question of many that marketers ask themselves.

For starters, a carefully planned strategy and well-coordinated implementation is required to be successful. In the content marketing efforts we manage for clients and ourselves, we’ve discovered six components that are imperative in getting started on the right foot, regardless of the business you are in.

  • Establish target market. Who will you talk to? Everyone? Think again. That net is much too wide. Is your target a specific age group? Parents? Medium-sized businesses in a specific revenue bracket? This is one of the initial steps to take before one piece of content is created. Establish who your target audience is for your content marketing plan and base it on age, location, income and other demographic information.
  • Create reader profiles (or personas). This technique is fairly simple. Start by identifying the attributes needed for someone to be your customer. The goal is to describe who you will attempt to write for or who might already be reading your content. Going through this exercise will help to personalize your writing, identify ways to connect with your target audience and create more practical content with their needs in mind.
  • Determine digital distribution. How are you distributing your content? Before you create it, decide where you will host, publish and post it. A website or microsite is one of the more common platforms because you can disseminate content through a blog, photo gallery or downloads such as ebooks, videos, podcasts, etc. From it, social media should play a major role as distributor, as we advise in Content Marketing Is Not Social Media Marketing, as it can extend the reach of your content and foster authentic conversations with your customers and prospects.
  • Research keywords. What words do users type when they are searching for your products or services? It’s of the utmost importance to do the research and choose words with the highest number of monthly searches and the lowest competition.

For example, “urgent care” is a phrase with lots of competition, but in spite of the amount of monthly search volume, it isn’t practical to incorporate into a keyword strategy. A good tool to use is Google’s Keyword Planner; it will help you find “long-tail” keywords and phrases such as “urgent care for children in Tulsa, OK” that will garner better traffic results for your site.

  • Think like a publisher. Publishers use editorial calendars to monitor dates and buying cycles, track specifics of content ideas and keep content consistent and relevant. It also allows you to see connections within your content, get ideas on how you can repurpose it and ensures you have key information for SEO.
  • Report, analyze and adjust. One of inbound marketing’s biggest benefits is the ability to track and measure your progress to see what’s working. Then you can adapt to optimize results.

These are the critical components to put in place that will ensure you are on the right path for success.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

What are you willing to pay to reach those hard-to-herd millennials?

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Traditional media may not be able to reach the younger generation you’re trying to engage, but online radio (Pandora, Spotify) and smart TV (Roku, AppleTV, Xbox, Hulu, Amazon basic, etc.) are strategic ways to supplement traditional spending with online spending.

These tactics can be highly targeted, effective with high click through rates (CTRs) and you can tie them back to ROI with good reporting.

Is the investment is worth the engagement? That depends on client’s goals. Keep in mind:

  • Cover traditional media first—online, radio and smart TV are designed to supplement local media
  • These elements can provide a direct link to your website/webpage with great CTRs
  • Engagements don’t necessarily equate to increased sales/action
  • Great on-air spots don’t always translate directly to online success

Also, consider the benefits:

  • Geo-target a market to zip codes in many situations
  • Contextual radio targeting using format type, listener, interests, etc.
  • Contextual radio targeting using genres of programming, specific programming, viewer, interests, etc.
  • Detailed reporting capabilities—CTRs, impressions, etc.—to relate back to ROI
  • Can target specific dates and times as they apply to your business.

For more information, you can reach our Media Director, Tamara Green.

TamaraGreen@AcrobatAnt.com

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Tips to keeping up with the moving target of social media.

Nothing in marketing is changing as rapidly as social media. By the time you adjust to one thing, it’s evolved into something else. Certain facts paint a picture of just how sweeping this change can be. For instance, 95 percent of Facebook users log in to their accounts each day.* But, Google+ adds 25,000 new users daily and is quickly gaining on Facebook.** And with its Web assets leverage, Google+ is a serious choice to consider.

Perhaps the most stunning change is occurring in Pinterest. This visual-centric channel is by far the fastest growing of them all. But moving images are equally in demand. For instance, a branded Vine video is four times more likely to be seen than a regular branded video.*** With so many choices for marketers to choose from, it pays to hire a social media specialist that’s in touch with the pulse of the industry. Let AcrobatAnt help you solve your social media puzzle. http://www.acrobatant.us/contact_us/ Which channels are you using to promote your business?

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

 

*Source: Social Media Today AllThingsD
**Source: Sociable
***Source: 7th Chamber