How to Use Snapchat Geofilters

AcrobatAnt Office SnapchatSnapchat reaches 150 million daily active users worldwide—and this number only continues to grow—it’s about time everyone understands how to use geofilters. Geofilters are fun overlays that users can add to their snaps when sending to friends and adding to their stories in the Snapchat app.

There are two types of geofilters: community geofilters and on-demand geofilters. Community geofilters are free to submit and they share a location, such as a city, university or local landmark. On-demand geofilters are purchased by businesses and individuals to be used for events, businesses or specific locations. On-demand geofilters can be used in a wide variety of situations, including weddings, festivals and retail locations.

Before using a geofilter, you will need to make sure the feature is turned on in Snapchat.

  1. Open Snapchat and go to settings by tapping the ghost at the top of the screen and then the gear icon in the upper right corner of the next screen.
  2. Once in settings, you will need to navigate to “Manage Preferences” and switch the “Filters” toggle on.
  3. You will then need to ensure that you have given Snapchat permission to access your location. This is also located in “Manage Preferences” under “Permissions.” Hit “Edit Permissions” at the bottom of the screen and give Snapchat permission to access your location.

Once this is setup, accessing geofilters is fun and easy. After you take a snap, simply swipe left or right on the screen to add a filter. You will see a mixture of color filters, the current time, local weather, speed overlays and various geofilters that you can add to your picture or video. You can even add multiple filters by adding the initial filter of your choice and then pressing and holding down on the screen and swiping to the second filter of your choice.

Next time you’re out and about look to see what fun filters are available in the area to send to your friends, now that you know how to use geofilters. Happy snapping!

 

We love moms

MomsDayCollage (1)Happy Mother’s Day to all the great and caring moms out there. Every year we celebrate this day as a way to say “thank you” to moms for everything they do.

We polled the office to find out what everyone’s favorite Mother’s Day video is and then voted for the overall best one. But, we couldn’t decide on just one. So, here are the top two favorite Mother’s Day videos, as voted on by the Ants.

A little advice — keep a box of tissues close by.

World’s Toughest Job
https://www.youtube.com/watch?v=HB3xM93rXbY

What the Ants thought:

“I loved the World’s Toughest Job campaign because it keeps you interested and hooked throughout the video. It entices you to keep watching and find out what this crazy, unheard of job position is.” — Lale

“If this doesn’t make you want to call your mom and thank her for everything, I don’t know what will. The setup is priceless and the reactions are even better.” — Matt

Here’s to the moms
https://www.youtube.com/watch?v=cRDyP2DcEds

What the Ants thought:

“I like this because it’s a happy, contemporary celebration of moms everywhere. The videos and the photos make the message of gratitude and love even more powerful.” — Anna

“Any time you can use real people in a genuine setting, it adds a very emotional element for the viewers. That’s what I enjoy about this ad; it’s relatable. It reminds them of the impact their moms had on their lives.” — David

Here are a couple more that didn’t make the top two, but are just as great and memorable.

https://www.youtube.com/watch?v=1SwFso7NeuA

https://www.youtube.com/watch?v=zBMQcW6S11Q

Back to Basics: Pick the right medium.

Marshall McLuhan famously said, “The medium is the message.” But what exactly did he mean? Well, we won’t get into that today; however, the quote lends itself to advertising quite well. Because the medium you end up using dictates your message.

Whether you are using billboards, radio, television, print or online, each one is good for different types of messages. The following is a best-use list of which medium is best for what messaging.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Back to Basics: Say This, Not That.

Have you ever heard of the abbreviation KISS (keep it simple stupid)? Because that should be the golden rule when you write. Keep the language simple and tailored to your audience.

When a patient picks up a doctor’s rack card, he or she should be able to read every word on the card and understand it. If they can’t, then you aren’t sticking to the golden rule.

We have a list of buzzwords or jargon that we try not to use when writing for our clients. But we’ve picked our favorite, or most hated, buzzwords to stop using. We also translated them into plain English. Let us know what you think in the comments.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Back to Basics: When design makes you say, “What?”

What makes a design good? Maybe it’s how copy flows, or maybe how the designer pulls in a client’s colors and fonts. Or maybe it’s how the images and graphics look like they are in certain places on purpose and not just placed randomly. Maybe it’s all of the above.

To illustrate what good design is compared to bad, we had one of our designers, Cayla, take some made up copy and turn it into two flyers. Here they are for your viewing pleasure.

Bad

Let’s start off with the bad one first, because it’s laughable (although that picture is awesome).

Bad

Here’s where it went wrong:

  • The copy rambles.
  • There is a liberal use of gradients and interesting color combos.
  • Clip art and drop shadows.
  • The call to action asks you to call, but there is no phone number.
  • And finally there is no address for the event center.
  • It is very busy and lacks white space.

Good

This is one good-looking flyer. Take a minute to look it over and compare it to the bad flyer above.

Good

Here’s why this one is good:

  • Copy is short, sweet and to the point.
  • The colors all work well together and make sense.
  • The background is clean and simple. Copy is easy to read.
  • The call to action is clear and has a number to call.
  • The specific event center is named and place of meeting is listed.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Back to Basics: Seven tips that lead to great copywriting.

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However simple it may sound to you, copywriting is a hard task. But with time and practice, you can be a great writer. And deliver great ads. We’ve scoured the Internet and the agency to see what causes the most frustration for designers, account executives and our proofer (thanks for having our back, Megan) when it comes to copywriting mistakes.

Here are the top seven responses:

Not including a call to action
Including a call to action (CTA) on your advertisements seems like something you learn on the first day of school, but unfortunately it can happen.  CTAs do not always have to be full sentences, they can be as simple as including a phone number. As a writer, you need to provide your audience with something to do. You have all this great copy that pumps a consumer up, but forget to give them a way to act on it. Shame on you copywriter.

False sense of urgency
Creating urgency in an ad is a skill in itself. That’s because people really just don’t like to do what you ask of them today; they’d rather complete it tomorrow. Why should I sign up for the seminar today if it’s three weeks away? In order to have a real, genuine sense of urgency, you have to provide people with reasons why they shouldn’t put off what you need them to do. Maybe you do this by telling a touching story that makes them act or maybe you give a reward to the first 100 people to register.

Use of buzzwords
Ah, buzzwords. Buzzwords are great for confusing people. And that’s about it. Do you ever read something that is full of words you think are made up or misused? Those, my friends, are buzzwords. Confusing the consumer is definitely not going to make them buy from you. In fact, they probably won’t even finish reading the ad. Use plain English. Here’s an example.

Buzzword version:
I am going to utilize my robust bandwidth to double down and be pro-active about our content.

Plain English:
I’m going to use my time to focus and write new blog posts.

See? Simplicity rules.

Longwinded descriptions
This goes along with using buzzwords. The shorter the description the better it is. The next time you go to write something, pretend that you are giving an elevator pitch. Keep it short and sweet with just enough information to get your point across. Nobody is going to read paragraphs of irrelevant information about your new hospital wing or product. Just tell the consumer why they can’t live without it.

Relying on spellcheck
Spellcheck is great. But it doesn’t always catch everything. Common mistakes and misspellings are what the software excels at, but context isn’t really a strong point. Language is complicated and relying on a program to realize you used its when you meant it’s will cause errors. Take the time to read what you wrote over a few times. Run spellcheck, read it over and then read it over again.  That way you don’t have an unhappy client on your hand when you provide them an ad with simple errors.

Not writing to your audience
Finding out who your audience is and writing to that audience is one of the most important parts of copywriting. In order for your ad to be effective, you need to know who you are writing for. An easy way to figure out who your audience is and how to reach them is to do research. A quick search will give you some general information and the best ways to make a connection with them. An older audience may not be as comfortable signing up on a website as they would be calling someone, whereas a younger audience usually doesn’t want to interact with people at all. Using research will help you effectively reach the audience.

Listen to the client
When you meet with your client, go into the meeting prepared to listen and ask for clarification. Make sure you know what they are really looking for. One way to do this is by asking questions. Clients don’t mind questions at all; in fact, it can show that you are listening and interested in learning more. If your client is asking you to explain a new product to the consumer and not sell it, do just that. It might be hard not to sell, but do what they ask first.

Let us help you
If you need some help reaching your target market and getting some results, we can help. Visit our website and see how we help our clients reach their targets. And see the cool work we do at acrobatant.us. Or if you prefer talking it over in person, give us a call.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Four: Offseason Game Changers

AA-140609_Blog_V4

We have put together a four part series focusing on how to drive digital engagement for onsite events.

You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event.

The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers and drive home the brand’s key messaging. This doesn’t mean to plainly tell followers when the next event is, but give followers a reason to read what you post. It could be as simple as keeping followers up-to-date on the latest news related to the industry, or posting facts about the event.

Another great way to keep the event top-of-mind during the time in between events is to host the occasional tweet chat or even a webinar. Tweet chats are a great way to interact with the event’s followers. Tweet chats also help you promote your event or brand hashtag and also gain awareness and followers. Use tweet chats to show followers that you follow what is happening in the industry even though the event is months out. If something big happens in the industry, chat about it.

The goal during the time in between events is to keep the event relevant and gain more influence within the industry and followers. This way, when it rolls around to event time, you can guarantee a larger turn out and maybe even attract new sponsors as well.

We hope this series has given you the tools necessary to be an onsite all-star. And if you need anything, we are just a phone call away.

Want tips on how to pull off a successful tweet chat? Download the White Paper here.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Three: Post Event to Do’s

AA-140609_Blog_V3

We have put together a four part series focusing on how to drive digital engagement for onsite events.

After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one.

Provide a good summary of the event
One way to make sure attendees get the most out of the event is to put together a post-event summary that highlights the key points that were brought up by speakers and workshops at the event happened. This can be distributed through social media and more traditional routes.

Prepare a report on social media interactions
This report should highlight how many people interacted with the event on social media leading up to, during and after the event. Include the impressions earned, new Twitter and Facebook followers and engagement. These numbers can give insight as to how social media worked for your event. They also provide you with concrete numbers to show how well you performed. Also, you could make a page dedicated to showing off which key influencers had the most mentions, tweets and other vital statistics.

Thank attendees and influencers
This goes without saying, but thanking attendees and key influencers can help make sure you get some repeat customers and also keep a good pool of people coming to your event. Key influencers can turn into speakers at future conferences and events.

Build from mistakes
It is always great to have an event that went off without a hitch, but if something did go wrong or maybe the caterer was late for a lunch, use it as a learning experience. Onsite events can be hard to get perfect every time, but when they are, they are truly a great experience.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Effective Social Media Tactics Part Two: Onsite Social Media

Onsite Social Marketing

We have put together a four part series focusing on how to drive digital engagement for onsite events.

So you’ve done all the preparation and are finally ready for the event to take place. What’s next? Well, being onsite is a big responsibility and your goal is to make it a memorable experience for not only the people there, but also the people on social media. Your presence on social media can help make the event a success. Here’s how you can do it.

Create a memorable experience for attendees
It doesn’t matter if your event is a week long or one-day, creating a great attendee experience is very important. From the event layout to securing industry-leading speakers to providing quality food, all of those things can help an attendee remember the event and walk away feeling like they didn’t waste their time.

Position the event as a leader
Positioning your event as a best in business event is something you can accomplish through tactful social media posts and use of promoted posts. It is important to get industry leaders and known people onboard the event. If you can get people in the industry to retweet and share your posts, then it shows that your event is something to attend.

Engage with attendees onsite using social media
Whether you use Facebook polls or tweet chats, getting attendees talking about the event on social media can help with exposure.  Providing details of what is going on and who is speaking next, or what time the social is happening can give people who didn’t come a virtual experience. By providing people who couldn’t make it with an idea of what is going on, hopefully they will attend next time.

Build loyalty
If you put on an event that allows people to have a good time while also learning from industry leaders, then you can bet that many attendees will not only return the following year, but also tell their friends in the industry to not miss out on the event.  A successful event can also do wonders to increase followers and fans, this helps you secure an even larger market share and improves your reach throughout the year.

Download a case study
See how we engaged with attendees onsite during the smart grid industry’s leading event DistribuTECH. By employing the techniques we’ve covered and even a few more techniques, we help make DistribuTECH a yearly success. Download the case study here.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

 


Effective Social Media Tactics Part One: Event Preparation.

Event Preparation for Social Media

We have put together a four part series focusing on how to drive digital engagement for onsite events. 

There is a lot of planning and background work that goes on during the months, weeks and days leading up to an event. Here are some of the techniques and best practices we have developed over the years to make onsite events successful.

Establish a unique hashtag for the event
A unique hashtag can be useful in many ways. Unique hashtags are useful as they allow you to easily monitor mentions of the event on social media and also track the reach and how many impressions were made on people during the event.

Identifying and interacting with key influencers
One of the first things to do when starting to plan for an event is to get to know key influencers related to the event or industry. This gives you additional information when writing and developing content for the event. Also, by searching out key influencers you will be able to familiarize yourself with the industry, gain first-hand knowledge and add valuable assets by gaining their support.

Generate buzz for the hashtag and event
Once you have established what the hashtag for the event is going to be and sought out key influencers, the next step is promoting that hashtag in social media posts before the event. This gives the hashtag exposure and at the same time provides you with more engagement during the event. Promoted Posts and Tweets could be utilized here to make sure you reach your target audience.

Boost registration and social media growth
Great event preparation combined with social media know-how can boost event registration and result in more followers and likes. A pre-event contest or promotion conducted on various social media channels can help the event gain more exposure and lead to greater likelihood of people within the industry attending the event.

Download a case study
Our case study on DistribuTECH’s “Be a WinAIR” contest has valuable insight on how a well prepared pre-event contest can boost registration and gain exposure to help make your event go off without a hitch. Download the case study here.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912