Spending money isn’t a goal.
“I have $X to spend in the next 30 days on SEM, let’s spend it.” “I budgeted $X for the month and it isn’t being spent. I need more clicks.”
Spending money for the sake of spending money is not a sound SEM strategy. Getting people to click an ad is not difficult. Bids can be increased to raise the ad position. Additional keywords can be added to increase the likelihood of impressions. However, adding less relevant keywords also means that searchers and clicks are less relevant to the product or service.
Buckets of money don’t guarantee an effective SEM campaign. They guarantee only that money is being spent.
Download a SEM White Paper from us today. Contact AcrobatAnt to plan a smarter way to meet your goals and spend your marketing budget wisely.