Ants Get LinkedIn at Talent Connect

AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee.

In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent keynote presentations and breakout sessions. Here are our Top Ten takeaways:

1) 76 percent of candidates want to know the recruiter before applying because they:

      • Feel they can get a leg-up on the hiring process
      • Can get an inside view of the company
      • Can better stand out as a candidate
      • Can see if the recruiter is qualified to recruit for their skillset

What would key candidates find when researching your recruiters?

2) 90 percent of people on LinkedIn have indicated that they are open to new opportunities, while 63 percent say they feel flattered when approached by a recruiter or company with a position that is a good fit for them.

3) Ed Nathanson’s session about the importance of using humor and heart in content was a great reminder that recruiting and content marketing go together. He reminded us that consumers (even candidates) use emotion to purchase: “Positive emotions toward a brand have greater influence on loyalty than trust and other judgments, which are based on brand attributes.” His takeaway: Think about your employees, how/why they do what they do, and use that to drive emotion and authentic communications. These emotions can make online content go viral:

4) Goat yoga is awesome. We’d heard that Nashville had goat yoga, knew we had to try it and are so glad we did. We stretched and strengthened, had lots of laughs and got walked on by baby goats. Thanks for a unique experience, Shenanigoats.

5) A big part of successful recruiting is collaboration across an organization to build the brand. One company that understands this is Heineken, which created a great interview and recruiting video that stays true to its brand while enticing audiences through interactive and unique content. Take a few minutes and start The Interview.

6) Brene Brown’s presentation was equally inspirational and challenging. We could write pages of takeaways about courage, vulnerability, leadership and gratitude, but we’ll limit it to a few quotes that should inspire you to listen to her TED talks or grab one of her books:

        • Vulnerable systems are different than vulnerable relationships. We don’t want vulnerable systems, but we need vulnerable relationships.
        • Vulnerability is about showing up. It’s having the courage to show up and be seen even when we have no control over the outcome. It’s not weakness. It’s the foundation of courage.
        • If you’re brave, you will get your butt kicked.
        • It’s not the critic who counts. If you aren’t in the arena getting your butt kicked, I’m not interested in your feedback.
        • The Four Pillars of Courage are Vulnerability, Clarity of Values, Trust and Rising Skills.
        • Reality-check the story that you tell yourself. Your brain always wants a story; it’s the way we are wired. When faced with an uncomfortable situation, say to yourself: “The story I’m making up right now is…”

7) If you are trying to get people to relocate to your small town for a position, communicate your culture. What makes your location different? Where does it win out and how can it compete with other markets (traffic, cost of living, weather, etc.). Talk to people who have relocated to your company and/or area; their unique insights could help determine your points of differentiation, which include people, culture and location. How can you use points of differentiation to tell a story that sets your brand apart? Inspire people with your love for your town and your company.

8) LinkedIn knows how to throw a party. #NashvilleNights at #TalentConnect was one of the best conference events that we’ve had the privilege to attend. They wanted us to experience “Music City” to its fullest and even provided acoustic performers on the bus transportation to downtown Nashville. Once we arrived, there was an abundance of live music, food, drinks, saloons, activities, and plenty of photo ops and fun. We sang karaoke, screenprinted our own T-shirts and two-stepped with new friends from LinkedIn.

9) Sarah Wagener from Pandora reminded us to follow our instincts when it comes to career-defining moments. Data and insights only go so far—following your insights can lead to a fulfilling career.

10) LinkedIn is developing some exciting new tools that utilize membership data to leverage talent surplus, compare talent between organizations and source candidates. One new platform, Talent Intelligence, will provide the data needed to help leverage and support instincts for more efficient recruiting. We’re excited to get access to this new tool on behalf of our clients in the coming months.

Talent Connect 2017 was a great event and we look forward to utilizing these insights to improve our clients’ branding and recruiting strategies.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

Wacky Wednesdays at the Ant Farm

Every Monday, Wednesday and Friday, the Ants start the day with a brief meeting that we call “huddle.” Our employees are split into groups of three or four and a different group leads huddle each week. Each huddle begins with announcements and ends with an activity. The theme of the activity varies depending on the day of the week. Wednesdays, in particular, are always of the wacky variety.

Wacky Wednesday activities can range everywhere from a few rounds of hangman or Pictionary to an afternoon ice cream social to beat the heat in mid-July. And when big events are approaching, Wednesdays get even wackier—evidenced by our Superbowl “tailgate,” complete with a mini-cornhole tournament and our March Madness mini-basketball shootout.

From group coffee runs to the café next door to participating in chair yoga sessions or watching a compilation of funny YouTube videos, the possibilities for Wacky Wednesday are endless. All wackiness aside, huddle is a great way to get our employees engaged and excited for the day ahead.

The Ant Farm Has a Fresh Coat of Paint and Then Some

Phase One of our office redesign and renovation is complete, and the Ants are excited and inspired by the sleeker, cleaner look.

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The earth tones have been replaced with a fresh and modern color palette that reflects a creative environment. And desks have been rearranged and positioned to create more interaction between employees and also to help with the workflow. 10548111_10153233700776580_7044311393898893702_o

The blue table is now black, the brown carpet is now multicolored and the office overall feels happier and brighter to AcrobatAnt. There’s now seating under our staircase and a big, steel desk at the front–featuring a very prominent letter A–welcoming guests. 12495923_10153233700631580_7514008136984586002_o

When asked which aspect of the redesign was his favorite, Danny Sadler, creative director, had this to say, “We wanted our office to be a place for when clients or guests come through the door, they get a sense of what we are about.” 12819168_10153233700706580_8233534876064799325_o

Another big focal point of the redesign was accentuating the texture and character of the historic building. The majority of the exterior walls were kept white so the exposed brick would stand out. The exposed brick helps bring some added warmth to the office and reminds us all what the Lincoln Plaza once was, a giant school on the corner of 15th and Peoria.

Keep your eye out for more changes in Phase Two of our redesign.

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Insider Info: How the Ants celebrate the holidays

Everyone celebrates the holidays a little differently. Some families have certain traditions that others don’t partake in. For the Ant family, celebrating the holidays starts with our 12 days of Christmas.

Now in its fourth year, the 12 days of Christmas signals the start of the holiday season and also the start of dressing up, taking pictures and sharing on social media for all to see. From hat day and pajama day, to twins day and throw back Thursday, the Ants put everything on display for their clients and followers. It’s a way to show people who normally aren’t around the Ant Farm just how creative and fun we can be.

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We aren’t all fun and games. We also give back!

Women in Recovery is a cause that is near and dear to our hearts. Women in Recovery is a program designed to help keep non-violent women out of prison and give them the tools they need to reunite with their children and break the cycle. Oklahoma incarcerates more women per capita than any other state. Which is why this program is so important to our community. While in the program, women learn parenting and life skills, as well as learning what it takes to have a successful career and stay out of the prison system.

We support the Women in Recovery program in different ways each year. During Christmas, that means sponsoring graduates of the program and their children. This year, we sponsored 10 children and 50 women graduating from the Women in Recovery program. All from funds gathered from employees and matched by the AcrobatAnt partners.

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All these activities culminate in our Christmas party where we exchange handmade gifts to our Secret Santa recipients and have a fun and funny white elephant gift exchange. The Ants also enjoyed drinks, playing games and each other’s company at our holiday party.

From everyone at AcrobatAnt, we wish you and your family a Merry Christmas, Happy Holidays and a Happy New Year!

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We love moms

MomsDayCollage (1)Happy Mother’s Day to all the great and caring moms out there. Every year we celebrate this day as a way to say “thank you” to moms for everything they do.

We polled the office to find out what everyone’s favorite Mother’s Day video is and then voted for the overall best one. But, we couldn’t decide on just one. So, here are the top two favorite Mother’s Day videos, as voted on by the Ants.

A little advice — keep a box of tissues close by.

World’s Toughest Job
https://www.youtube.com/watch?v=HB3xM93rXbY

What the Ants thought:

“I loved the World’s Toughest Job campaign because it keeps you interested and hooked throughout the video. It entices you to keep watching and find out what this crazy, unheard of job position is.” — Lale

“If this doesn’t make you want to call your mom and thank her for everything, I don’t know what will. The setup is priceless and the reactions are even better.” — Matt

Here’s to the moms
https://www.youtube.com/watch?v=cRDyP2DcEds

What the Ants thought:

“I like this because it’s a happy, contemporary celebration of moms everywhere. The videos and the photos make the message of gratitude and love even more powerful.” — Anna

“Any time you can use real people in a genuine setting, it adds a very emotional element for the viewers. That’s what I enjoy about this ad; it’s relatable. It reminds them of the impact their moms had on their lives.” — David

Here are a couple more that didn’t make the top two, but are just as great and memorable.

https://www.youtube.com/watch?v=1SwFso7NeuA

https://www.youtube.com/watch?v=zBMQcW6S11Q

Clean your desk and start the year off organized

It’s National Clean Off Your Desk Day

The second Monday of each year is a day many dread: National Clean Off Your Desk Day. It’s not that our desks don’t warrant a cleaning, it’s that we just don’t want to do it.

This year, the Ants decided to challenge each other to clean our desks. And, many of us did.

Here’s some background from a recent press release as to why this day exists and is celebrated.

“This special day was originated by Anne Chase Moeller, the daughter of Mr. Chase of the Chase’s Annual Events—the very book where special events are listed. Anne often helped out in her father’s office and shared his incredibly cluttered desk. In order to create a place where she could work, she would spread a cloth over his chaos and then do her work. When she finished, she would put her things away, including the cloth and leave. The end of 1982 she declared that he would clean off his desk at least once each year. Naturally, being in the business, they entered National Clean Off Your Desk Day into the record book for the second Monday in January, and the rest is history. The record book has since been sold to a larger publisher, but the event is still celebrated each year. It is a great time to get a fresh start for the new year.”

So, whether your desk is closed off from others, out in the open, a cubicle, at home or a pop-up desk on the kitchen counter, keeping your workspace free of clutter, organized and clean will help you prepare for another year of work.

Here are some tips to help keep your desk in order this year:

Keep a clear space on your desk
The majority of us work on computers now, but it is important to have an area free of clutter for other tasks.

Put unnecessary supplies away
Staplers, tape, hole punches and other supplies you may use once a day or less should be put away in a drawer.

Have cleaning supplies near
It’s always nice to have cleaning supplies close by, but it also encourages you to keep your desk tidier.

So many cords, so little time
Cords tend to take over desks. Keep them organized and out of they way. There are many gadgets and gizmos out there that can help.

Continually clean
Making time in your schedule to clean weekly will help you stay on top of it and not feel as stressed out. Also, maybe you won’t have to participate in this event next year.

Here are some before and after pictures from around the office of desks that are now spotless:

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Ants sponsor Women In Recovery apartment and get valuable lessons in return.

WIR ApartmentOn the way back to the office from the Women In Recovery apartment, everyone was quiet. With our rowdy bunch that is a pretty rare occurrence; but as we left the little home that will soon house members of the program, we took with us a few lessons in gratitude.

Our group gusted up the stairs along with the cold front and into the modest two bedroom apartment where we were greeted by two program participants as well as Mimi Tarrasch and Diane Hughes from the Women In Recovery administration. After a quick tour of the apartment that we helped to stock, furnish and decorate, we all sat down to talk about what the apartment will mean to the women and/or children who live there.

First and foremost, this home is a safe place. It is a place where participants can rebuild their lives without fear of being assaulted, burgled, having to move without notice or otherwise not have any control over what happens inside those walls.WIR sign

It is a home to women who have been living in jail, under bridges, in a car if they were doing really well, squatting in abandoned buildings with no heat or running water or other such things to survive. As one participant said, she had reduced her life to living like an animal in a cage. Now that she has been inside the program for about a year, she is grateful that she no longer has to do that.

It is a step towards independence. The goal of Women In Recovery is to keep nonviolent female offenders out of prison by helping them learn to become self sufficient, productive citizens. Gradually they increase their work hours and take on the responsibility of paying their living expenses.

If you would have asked her a year ago as she was sitting in jail if any of this was possible, Melissa* says she wouldn’t have believed it.  While living in her addiction for the last nine years, she thought there were only two ways out—suicide by cop or suicide on her own. Now Melissa is living in an apartment, working and in talks with her supervisor about taking a management position.

When talking about the remarkable transformation of her life, she said simply, “I can find gratitude in anything now. In anything.

For more information or to donate to Women In Recovery, please call 918-991-6200

*Name changed for privacy

AcrobatAnt named one of Tulsa’s fastest growing companies for third year running.

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The Ants celebrated last week at the Tulsa’s Fast 40 Dinner as AcrobatAnt was named #16 on the list of Tulsa’s fastest-growing privately held companies by The Journal Record. We’re proud of how much we’ve accomplished in the last few years and looking forward to many more great years to come!

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Cheers! AcrobatAnt is named one of the country’s fast-growing companies.

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Thanks, Inc. Magazine, for naming AcrobatAnt among the country’s fast-growing companies. We’ve enjoyed some wonderful titles locally—Best Place to Work in Tulsa, Fastest Growing Companies in Tulsa—but this is our first time in the national spotlight. Looks like our “Pure. Simple. Honest” approach is working. Time to break out the bubbly!

Read more about the local businesses who made the list here.

For more information about Inc’s 5000 visit their website.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912