Back to Basics: When design makes you say, “What?”

What makes a design good? Maybe it’s how copy flows, or maybe how the designer pulls in a client’s colors and fonts. Or maybe it’s how the images and graphics look like they are in certain places on purpose and not just placed randomly. Maybe it’s all of the above.

To illustrate what good design is compared to bad, we had one of our designers, Cayla, take some made up copy and turn it into two flyers. Here they are for your viewing pleasure.

Bad

Let’s start off with the bad one first, because it’s laughable (although that picture is awesome).

Bad

Here’s where it went wrong:

  • The copy rambles.
  • There is a liberal use of gradients and interesting color combos.
  • Clip art and drop shadows.
  • The call to action asks you to call, but there is no phone number.
  • And finally there is no address for the event center.
  • It is very busy and lacks white space.

Good

This is one good-looking flyer. Take a minute to look it over and compare it to the bad flyer above.

Good

Here’s why this one is good:

  • Copy is short, sweet and to the point.
  • The colors all work well together and make sense.
  • The background is clean and simple. Copy is easy to read.
  • The call to action is clear and has a number to call.
  • The specific event center is named and place of meeting is listed.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

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