Marketing to Generation Z

As Millennials move into adulthood, another generation is racking advertisers’ brains—one that is just as difficult to pin down.

The general consensus amongst demographers and researchers is that Generation Z (Gen Z) is composed of young people born during the late 90s and early 2000s. While Millennials witnessed the beginning of the digital age and grew up with VCR tapes and CD players, Gen Z was raised on YouTube and Twitter.

Given this inclination, one might assume that social media and other digital avenues are the key to connecting with Gen Z. That’s not necessarily the case. Much like Millennials before them, members of Gen Z are incredibly selective about their media consumption. And, surprisingly, they don’t always vibe well with digital advertising.

Advertising and branding agency Kantar Millward Brown recently conducted a study on the online marketing preferences of Generation X, Millennials and Generation Z. They established online forums in the U.S., China and Germany, tested 31 ads in ten countries and interviewed a total of 24,000 participants from 39 countries.

Of all three demographics, Gen Z was the least receptive to mobile video ads—only 27 percent of respondents reacted favorably to this format. When confronted with ads they didn’t like, they began to multi-task and pay less attention.

However, this changed drastically when viewers were offered a reward—58 percent reacted favorably.

Gen Z’s are often irritated by online ads and will do their best to avoid them. 43 percent said that they prefer skippable pre-roll ads (typical of YouTube, Vimeo and Hulu) to any other form of online advertising. Additionally, these tech-savvy teens are familiar with ad blockers and they’re not afraid to use them.

Interestingly, the study found that Gen Z prefer some forms of traditional advertising due to the perceived artistic effort dedicated to producing print ads and commercials.

Gen Z also reacts well to native advertisements and celebrity endorsements—but probably not the celebrities you’re thinking of. An AdWeek study revealed that an overwhelming majority (95 percent) of Gen Z use YouTube. Today’s teens couldn’t care less what Katy Perry has to say in a CoverGirl commercial, but they pay attention when their favorite beauty YouTuber recommends a new Glossier moisturizer.

With all this in mind, how can your brand best reach this up-and-coming demographic?

Pre-roll ads are an option, but be aware that if given the opportunity to skip an ad, Gen Z will use it (on average, they’ll skip three seconds faster than Gen X).

Brands looking to catch this demographic could benefit from brand ambassador programs or partnerships with Internet celebrities. It’s a good idea to do some quick research and see not what, but who the kids are watching these days.

If you’re looking to attract Gen Z, you should keep in mind that this is a generation raised on the digital age—which means they’re a little bit jaded by it. Brands should avoid invasive ads, non-skippable mobile ads and homepage pop-ups in favor of a more organic approach: native advertising, celebrity partnerships or brand ambassadors, and carefully crafted, traditional advertising.

Don’t underestimate today’s teens. The best way to lure them is with an eye for art and a healthy respect for their uncanny ability to determine which brands are “authentic” and which ones aren’t.


Check out the Kantar Millward Brown study:

And click here to see AdWeek’s infographic on Gen Z’s online habits:

AcrobatAnt Marketing & Advertising
1336 East 15th Street
Tulsa, OK 74120

Facebook Rolls Out Mid-Roll Ads

Facebook_Mid-roll_adFacebook has unveiled a new strategy for its advertisers—mid-roll ads.
The social media giant began testing mid-roll ads in late February.

They now offer the opportunity for advertisers to deliver these five- to 15-second video ads, called in-stream video, within live and non-live videos posted to Facebook.

In-stream video uses audience-based targeting, meaning that viewers of the same video may see different mid-roll ads depending on their interests. Advertisers can choose to exclude their ads from certain categories of videos (such as tragedy and conflict, debatable social issues, mature, etc.) in order to avoid any awkward clashes between video and ad content.

Mid-roll ads aren’t a new concept, but Facebook’s are notable in that they can begin as early as 20 seconds into a video. To qualify to display in-stream video ads, a video must be at least 90 seconds long and ads must be at least two minutes apart within a video.

Live videos have slightly different requirements—the video must be rolling for at least four minutes before an ad can begin, and the streamer must have at least 2,000 followers.

There are a lot of pros to this ad format. CEO Mark Zuckerberg has allowed publishers to make money from branded content in the past, but has always been opposed to pre-roll videos, which are more standard in the industry (think YouTube). Mid-roll ads provide a fresh strategy and an opportunity for advertisers to monetize, which was often difficult with Facebook’s old parameters. The revenue split is 55 percent to the publisher and 45 percent to Facebook. Targeted viewing allows advertisers to reach their exact intended audience. It also makes it easy to A/B test creative concepts and view detailed results using Facebook analytics.

On the other hand, the mid-roll format poses some risks. While many viewers have learned to expect pre-roll ads, mid-roll ads are rare and can be a jarring interruption. Advertisers have to somehow produce creative that doesn’t cause people to get annoyed and abandon the video entirely—a hefty challenge considering consumers’ finicky viewing habits and ever-shrinking attention spans. YouTube, one of Facebook’s biggest competitors, doesn’t even allow mid-roll ads in videos shorter than 10 minutes for this exact reason.

What do you think? Are mid-roll ads an obnoxious fad or an inventive approach to boost engagement? Let us know in the comments.

AcrobatAnt Marketing & Advertising
1336 East 15th Street
Tulsa, OK 74120

Ant Q&A: Bryan Cooper

Bryan Cooper
Associate Creative Director

How would you describe your job?
When you break my job down to its basics, I’m taking a thought from one human and translating it into something visually compelling enough to get the attention of another human.

What inspires you?
Evel Knievel, vintage photography, Cracker Jack toys and working with people who know how to turn work into fun.

What creative projects do you pursue outside of agency work?
My favorite medium is clay. There’s something primal about working with clay that you can’t quite get with other mediums. One of the reasons I love it is because there are no tools: just you, your hands and the clay, and it gets messy.

What other creative talents do you have?
I also love photography. If I’m not shooting photos of family or friends, I’m shooting small clay figures that I create. You can check it out at

Why did you get into advertising?
I was in a band and needed a secondary job that would allow me to keep my long hair. Advertising fit the bill. It turns out that my favorite part of being in a band was designing our T-shirts and CD covers. So, I quit my band, cut my hair and joined the advertising world. But I still think about growing my hair back out.

AcrobatAnt Marketing & Advertising
1336 East 15th Street
Tulsa, OK 74120

A Nurse’s Guide to Twitter

I recently came across an in-depth article by Paul McNamara discussing why nurses should be on Twitter and many great tips for nurses to get the most out of Twitter. It was one of the most practical articles that I’ve read and felt it was worth sharing.

“To borrow a quote from Jane Caro (you’ll find her on Twitter too), social media allows nurses and midwNurse's Guide to  Twitter headerives unmediated access to public conversations for the first time in history. Empowering stuff.” This quote from the article sums it up nicely.

But, in case you prefer bullets with what’s included in the article:

  • Twitter at events; the best way to catch everything at a conference
  • Twitter discussions; scheduled chats about a specific topic
  • Twitter tips; LOTS of tips about using twitter and setting up your twitter profile
  • Twitterisms; how to speak the language of Twitter
  • Suggestions for nurses to follow

If you are a nurse and want to share information and interact with other individuals that have the same interests, then take a few minutes to learn why Twitter may be an ideal conversation platform for you.

Read the article here:

Thank you to Paul McNamara for this great content.

Quoted and shared with permission.

How to Use Snapchat Geofilters

AcrobatAnt Office SnapchatSnapchat reaches 150 million daily active users worldwide—and this number only continues to grow—it’s about time everyone understands how to use geofilters. Geofilters are fun overlays that users can add to their snaps when sending to friends and adding to their stories in the Snapchat app.

There are two types of geofilters: community geofilters and on-demand geofilters. Community geofilters are free to submit and they share a location, such as a city, university or local landmark. On-demand geofilters are purchased by businesses and individuals to be used for events, businesses or specific locations. On-demand geofilters can be used in a wide variety of situations, including weddings, festivals and retail locations.

Before using a geofilter, you will need to make sure the feature is turned on in Snapchat.

  1. Open Snapchat and go to settings by tapping the ghost at the top of the screen and then the gear icon in the upper right corner of the next screen.
  2. Once in settings, you will need to navigate to “Manage Preferences” and switch the “Filters” toggle on.
  3. You will then need to ensure that you have given Snapchat permission to access your location. This is also located in “Manage Preferences” under “Permissions.” Hit “Edit Permissions” at the bottom of the screen and give Snapchat permission to access your location.

Once this is setup, accessing geofilters is fun and easy. After you take a snap, simply swipe left or right on the screen to add a filter. You will see a mixture of color filters, the current time, local weather, speed overlays and various geofilters that you can add to your picture or video. You can even add multiple filters by adding the initial filter of your choice and then pressing and holding down on the screen and swiping to the second filter of your choice.

Next time you’re out and about look to see what fun filters are available in the area to send to your friends, now that you know how to use geofilters. Happy snapping!


How to Personally Connect With Your Patients Through Mobile Marketing

AccrobatAnt Healthcare Marketing would like to introduce our second guest blog post. ‘How to Personally Connect With Your Patients Through Mobile Marketing’ was written by Sophorn Chhay from Sophorn is the Imbound Marketing Specialist at AcrobatAnt does not endorse any third party companies, but seeks to provide useful information to our readers. shutterstock_388310743

Since the dawn of the Internet, everything has gotten a little less personal and since the birth of texting, the art of service, mainly customer service, has gotten less personal as well. And all this technology has led to a change in the doctor-patient relationship. So how should you go about using the modern technology your patient’s expect while communicating with them in a way that doesn’t come across as cold and impersonal? Well, it’s really not all that hard, once you understand the many ways in which it can be done. And today, I am going to give you a variety of ideas you can use to connect with patients on a more personal level. Or at least as personal as possible when communicating digitally.

Out With the Old and In With the New

The first thing you have to do is to stop feeling like you have to deal with each of your patients personally. What I mean by this is that you don’t have to feel obligated to pick up the phone and individually call each of your patients every time you need to communicate with them.

Many healthcare providers carry the old mindset that this is what they have to do in order to deliver a personal experience to each of their patients, but that simply is not true. The fact of the matter is that your patients are busy too, and the majority of them would much rather receive a text or an email from you rather than have to take the time to answer the phone or return your phone call. Additionally, corresponding digitally makes it much easier for your patients to respond. It’s just quicker and much more convenient. And this will provide you with written records of each contact and what was said as well, without having to take the time to write everything down by hand.

It’s Time to Hone Your Digital Personality 

In order to communicate with your patient’s digitally, but still keep it personal, you will have to work on honing your digital personality by learning ways that will keep your doctor-patient relationship personal. Here are some quick tips to get you started:

  • Always use a personal identifier by using your patients name anytime you send them any type of digital message.
  • Provide your patients with a way to personally communicate with you through a contact form or some other means of digital communication such as a text message, email, etc.
  • Send your patients a birthday wish to their mobile numbers.
  • Provide your patients with a digital monthly newsletter full of health tips, healthy recipes, exercise advice, supplement recommendations, etc. Or you could just send them a funny trending health-related viral video with a note saying, “I thought you might enjoy this.” It’s been said that laughter is the best medicine, right? But really, you could send anything to show them you care about them as a person.

Other Ways to Connect With Your Patients Using Mobile Marketing 

There are so many different ways you can use mobile marketing to personalize your doctor-patient relationships. And by doing so, you will show them that you respect their time by communicating with them digitally.

Scheduling and Appointments – Allowing your patients to schedule their appointments online and sending them courtesy appointment reminders is a great way to stay digitally connected to patients. You can also take it one step further by providing them with their test results via their online patient portal so they don’t have to wait, nor do they have to schedule an appointment and take time off work for a consultation. Of course, there are times when a consultation is appropriate; however, you have complete control over the process so you can implement what information you do and don’t allow to be delivered digitally.

Medication Reminders – Digital medication refill reminders are another great way to enhance the doctor-patient relationship. People are busy and will appreciate the reminder as one less thing they have to think about.

Online payments – You can provide an option for patients to make online payments via their mobile device. This will help reduce your collection efforts and make it easier for patients to pay you quickly and easily when it is convenient for them.

Social Engagement – Engaging with your patients through social media is another way to make them want to retain you as their permanent healthcare provider. Create a Facebook page and Pinterest account to get involved with your patients on a more personal level. This will help patients get to know you better while engaging in something fun and interesting, and do not always when it has to do with a medical issue. As you know, most people don’t like going to the doctor, no matter the reason, so it helps to engage with them for other reasons periodically.

The Bottom Line

Being a healthcare provider means addressing the whole person and doing it in a way that takes away the stigma of traditional doctor-patient relationships. Relating effectively can be personal without being in person. Most of your patients will appreciate how easy you have made it for them to communicate with you. Additionally, this is a great way to show them you really do care, without spending significant amounts of time doing so.

What’s Next?

What do you think of what I’ve covered so far? Will you start using mobile marketing to build a more personal relationship with your patients? I would love to read your comments below.

Top Three Instagram Marketing Options for Healthcare Marketers

shutterstock_292931069AccrobatAnt Healthcare Marketing would like to introduce our first guest blog post. ‘Top Three Instagram Marketing Options for Healthcare Marketers’ was written by Nancy Grace from Nancy is a social media writer at who also contributes for hundreds of other blogs. Her articles predominantly focus on Instagram marketing and are widely followed by readers from all over the world. AcrobatAnt does not endorse any third party companies, but seeks to provide useful information to our readers. 

Last year, Instagram caught the attention of healthcare marketers from around the world when it surpassed Twitter and became the second biggest social network on the Internet.

Are you promoting your healthcare or hospital services on Instagram? If not, then the following tips are just for you. Even if you already have an Instagram account for your healthcare organization, chances are that you haven’t started using the following techniques to advertise your services.

Advertising options for healthcare marketers 

For over a year, Instagram was allowing only a selective list of native brands to post sponsored ads on the network. But late last year, it opened its door to businesses of all size and scope to post premium ads. Below is a list of ad options you could try for your brand promotion.

1. Carousel ads One of the best ways to improve your ad performance is to use the carousel format. These are ads that consist of 3-5 images with captions, URLs and clickable CTAs. Users can easily swipe through the images one by one, which is much easier than scrolling down the page.

How to apply this technique in your healthcare marketing campaign: Create a series of photos of your services and put them in a carousel format showing your followers the various steps involved in the making (from step 1 to step 5). This technique would apply well for short ads but if you want to post something a bit longer, then video ads would be a great option.

2. Direct response ads – Direct response ad format works best when you are looking to get an immediate response from your followers. Most businesses use it to drive more traffic to their website. You could include CTAs like “Learn More” to encourage visitors to explore your services and “Sign Up” to increase your newsletter subscriber base.

How to apply this technique in your healthcare marketing campaign: Post images of fun-filled cooking activities in your cookery classes and include a CTA button in the post. If you are endorsing a fundraising campaign, let your visitors know how they can contribute.

Always remember, capturing the attention of your audience is what matters the most; getting them to follow you or interact is next.

3. Targeted ads – Most businesses prefer targeted ads because they put you right in front of your potential buyers. By using this ad format, you can customize your advertising content for people’s interest, gender and location.

How to apply this technique in your healthcare marketing campaign: If you are offering a product or service for women users in your area, put your ads in front of relevant people. To boost the success of your ad, come up with custom ideas for your end users like creating images with women in the picture.

By the way, before implementing these techniques for your business promotions, see to that you already have a loyal following. If you don’t people aren’t going to pay much attention. Accounts with more followers, even on Facebook and Twitter, are the ones that steal the limelight. If you wish to jazz up your profile with 10,000 real followers in just 48 hours, get in touch with iDigic.

A quick tip to boost your website traffic: The high-quality images that you have created specifically for Instagram marketing can also be shared on other popular content sharing platforms like Facebook, Twitter, Flickr and Tumblr. Even better, you can just copy the URL of your shared image on Instagram and use it on any online marketing platform for better visibility.


Your Brand and Nurse Recruiting

With competition for qualified nurses at an all-time high, it’s important to set yourself apart when nurses begin to consider employment opportunities. Your brand is more than your organization’s logo and tagline; it’s aligning what you want people to think about your company with what people actually think of your company.1shutterstock_334838597

Nurses desire more than a paycheck. They are looking for fulfillment, leadership opportunities, the best technology/tools available, recognition and more. Your brand, which is a culmination of all of the interactions with your organization, will show nurses what to expect from your organization more than an ad or job description. Good nurses who aren’t actively job hunting will not jump ship for a job description, but rather to work for an organization or position that they believe in.

Consider conveying your brand through:

  • Nurses or staff speaking at nursing events to showcase success. A presentation by an expert speaks louder than merely saying your organization leads in expertise.
  • Social media accolades for your nurses and organization that will draw nurses who want to be a part of a successful team.
  • An employee-referral program. “If a nurse is happy somewhere, they will bring three friends with them,” says Jean Schuerer, vice president of advertising for Gannett Healthcare Group.
  • Job descriptions that sell. They should be created with as much thought as a marketing piece. What sets your open position apart from others?
  • Clear communication upfront. There are unfavorable aspects in most open positions, so be direct about mandatory overtime, floating, daily task expectations, etc. Candidates appreciate knowing you understand their concerns and are willing to discuss them upfront, and it helps you identify the most qualified candidates.
  • Imagery of real nurses and staff. Showcasing happy, real nurses and staff conveys a sense of pride about the organization.


Every touch point and Google search of your organization either pushes someone to want to be a part of your organization or pushes them away. Take time to evaluate what your potential candidates see, hear and feel when they interact with your organization. A helpful exercise is to develop a recruiting experience map that enables your to explore the various touch points a candidate might encounter along their path to employment and ensure each touch point communicates your desired brand experience.

Read about a successful nurse recruiting effort with this case study: Effectiveness of Direct Mail & Household IP Targeting

Want to chat more about nurse recruiting? Contact Angela Harless at 918-938-7912 or

1 Jay Baer – Convince & Convert. Author with Amber Naslund of The Now Revolution


A New Approach to Nurse Recruiting

Two nursesMany of our healthcare clients have the same problem – they need nurses. This problem will continue to compound as Baby Boomers age and the size of the population with healthcare insurance increases. With more than 8,500 employers currently sourcing for Registered Nurses, there is heavy competition to attract qualified talent.2

With healthcare organizations vying for the same pool of prospects, nurse media outlets and associations are saturated with recruiting ads touting relocation incentives, sign-on bonuses, flexible schedules and more. Healthcare organizations must now be prepared to recruit with less traditional methods and present a compelling message to potential nurses at every touch point.

Recruiting Tactics

Don’t utilize just one tactic; create a media mix to make a memorable impact on prospective nurses.2020


Indeed is the definition of a must-do in recruiting. If you aren’t on Indeed, get there.

Direct Mail

Direct mail is a great way to target specific demographics for your ideal nurse candidate. While postage and printing can be costly, direct mail can be tracked to calculate ROI of the effort. Few other advertising tactics allow matchback, or identification of the specific applicants or interviewees responding to your mailer. Start with a budget your team is comfortable with (but a large enough sample to be relevant test). Allow 60 days and match the mail list back to inquiries, applicants and interviewees to determine if your direct mail effort yielded results. If so, repeat with a different target area or demographics. If not, focus budget on other tactics or test with a different region or demographics profile.

20Household IP Targeting

If you have a direct mail list, consider layering household IP targeting in to your media mix. Household IP targeting uses your existing direct mail list and matches it to specific computer IP addresses. Digital ads are only served to the IP addresses being targeted (and matched to your mail list) via a digital advertising network of websites. This allows your targeted mail list to receive a mailer and also see your message via digital advertising for additional impressions and improved conversion rates over direct mail alone. Testing this tactic is easy to do since we know the names being targeted and they can be matched back to measure lift over direct mail alone.


LinkedIn should be a platform being heavily utilized by the organization to dovetail all recruiting and organization efforts. It is a great way to build your brand’s reputation and expertise while making open positions known and targeting job seekers. Like Facebook, nurses can be targeted directly in the location desired, as well as by years of experience. Boosted posts are a great way to reach targeted nurses with relevant messages and open positions. With so many options available through LinkedIn, work with your agency or LinkedIn representative to determine a strategy that is best for your organization and budget.


Facebook is an efficient way to expand the reach of your recruiting message. Facebook’s targeting tools go beyond Quotedemographics and allow you to target those who are likely nurses, so your advertising dollars are spent more efficiently. Most organizations have a Facebook presence; if it is not allowed in your company, perhaps you can obtain approval for a Facebook presence exclusively for HR and recruiting use. This page could be a forum for HR to post messages that are appropriate for public audiences while celebrating the culture and workforce of the organization. In addition to recruiting and job openings, the page could announce employee recognition awards, wellness initiatives and other HR initiatives that speak to the positive culture of the organization. To increase your organization’s reach, create Facebook campaigns that include both ads and boosted posts. Test messages to determine which garner the most response. Start with a limited geography and expand with additional reach and budget as messaging is fine-tuned.


Like Facebook, Twitter advertising is best if you already have an active Twitter presence. With a variety of targeting options, Twitter is a great way to target those who are likely nurses or know nurses. Twitter also integrates nicely with a Search Engine Marketing (SEM) campaign by facilitating remarketing to those who have visited your website with Twitter as well as through digital display. As with all digital campaigns, test your messaging to improve effectiveness, and then broaden your reach and budget.

156Search Engine Marketing

If nurses are actively seeking positions in your area or for specific types of nursing positions that you offer, your organization should be at the top of the search results. While some nurses will seek their next position through an association job board or Indeed, some nurses or their families may utilize Google or another search engine to see what’s out there. If you are offering a sign-on bonus at your hospital in Tulsa, for example, don’t hide this fact—there may be a potential candidate searching for “sign-on bonus in Tulsa.” An SEM campaign will also allow for remarketing. If a potential candidate visits a nurse position page on your website, you can continue to follow them with targeted display ads after they leave your website.

Other Paid Media

Many paid advertising options through major nursing associations and websites are very cost-prohibitive. However, they do have a reach to nurses that is hard to deny. Review the media kit carefully and select option(s) that will not make you ‘one of many’ organizations, like in the print publication ads. Consider eBlasts, online ads or other targeted media options where results are more easily tracked and you have more control over timing and placement.


Read about a two-tactic, successful nurse recruiting effort: Effectiveness of Direct Mail & Household IP Targeting Case Study

Interested in learning more? Contact Angela Harless at 918-938-7912 or

Five Keys for a Successful Senior Affinity Program

shutterstock_174759581With a growing emphasis on population health and a huge senior population, it is more important than ever for healthcare organizations to take an active role in practicing preventative medicine to keep seniors healthy. There are many factors at play in the creation of a successful senior affinity program. The suggestions below are only scratching the surface, but will help guide initial conversations with leadership to determine if a senior affinity program is an initiative worth committing to for the long-term benefit of your organization’s community.

Articulate an objective (internal) and mission (external)

Prior to development and launch of a senior affinity program, it’s important for leadership to understand why the organization is investing time and resources to this initiative– short- and long-term. With a focus on population health, senior programs are shifting purpose from building loyalty and awareness to improving the health of seniors in their community. With that shift in purpose comes a shift in how programs are structured and supported by the organization.

Once an internal purpose is determined, create a mission statement to share with the community. Developing a clear mission will help seniors understand what they are joining and why. And, a clear mission to benefit the community’s senior population will also help gain community support.

Gather and articulate program benefits 

Focus on what benefits your program will be able to offer members. Not all benefits require a monetary contribution from your organization or community businesses. Consider what your organization and area businesses already do to accommodate and attract senior patients and visitors and include those existing items in program benefits in addition to new benefits. From senior discounts at local restaurants and the gift shop to warm blankets and valet parking at the hospital, making members and potential members aware of what is offered is most important.

Remember to involve community businesses in the program– there are many that want to support a healthy and active senior community through discounts, giveaways or other incentives. The senior program wins by offering more benefits and the local businesses win by gaining another marketing avenue directly to seniors.

Develop membership/welcome kit

After joining the program, the welcome packet or informational content that you provide is their first impression of the value of the program. And, these first few impressions will likely drive whether or not they share details with their friends. Whether it’s a directory of benefits, an online health library or an upcoming calendar of events– use your initial welcome communication to inform and build excitement.

Programs, events and screenings

Before launch, your organization should have three months of senior-targeted events, programs, screenings or other social activities to offer to members. Activities don’t need to be available daily–or even weekly–but giving insight into what is available and how to be involved from when they first enroll will help ensure they get engaged and stay engaged in the program.

Don’t hesitate to include existing senior-targeted events and programs on your affinity program events calendar– from senior yoga at the fitness center to cholesterol screenings, variety and a full calendar keeps seniors active, which helps your program and their health!

Launch and ongoing logistics

Once your program launches, there are many logistics that need to be handled on an ongoing basis. It’s prudent to discuss resources needed for ongoing support prior to launch to ensure the program continues to grow without unnecessary obstacles. Consider the following:

  • How will the membership database be maintained?
  • How often will you communicate with members? How will you communicate– mail, email or both?
  • Will you communicate based on specific requests/interests or generally to all members?
  • Which annual community events will your program have a presence at or sponsor?
  • Will your program host large events annually? Twice per year?
  • Will your program need an ongoing paid media buy to recruit new members and announce events? Budget? Frequency of paid media?
  • How will your organization generate content to provide health education to members? Staff writers? Freelance writers? Third party content arrangement?
  • Which staff/volunteers will drive the direction of the program on an ongoing basis? Create an advisory board?
  • Will operations and the clinical teams support your request for ongoing free or discounted screenings?