How to Use Snapchat Geofilters

AcrobatAnt Office SnapchatSnapchat reaches 150 million daily active users worldwide—and this number only continues to grow—it’s about time everyone understands how to use geofilters. Geofilters are fun overlays that users can add to their snaps when sending to friends and adding to their stories in the Snapchat app.

There are two types of geofilters: community geofilters and on-demand geofilters. Community geofilters are free to submit and they share a location, such as a city, university or local landmark. On-demand geofilters are purchased by businesses and individuals to be used for events, businesses or specific locations. On-demand geofilters can be used in a wide variety of situations, including weddings, festivals and retail locations.

Before using a geofilter, you will need to make sure the feature is turned on in Snapchat.

  1. Open Snapchat and go to settings by tapping the ghost at the top of the screen and then the gear icon in the upper right corner of the next screen.
  2. Once in settings, you will need to navigate to “Manage Preferences” and switch the “Filters” toggle on.
  3. You will then need to ensure that you have given Snapchat permission to access your location. This is also located in “Manage Preferences” under “Permissions.” Hit “Edit Permissions” at the bottom of the screen and give Snapchat permission to access your location.

Once this is setup, accessing geofilters is fun and easy. After you take a snap, simply swipe left or right on the screen to add a filter. You will see a mixture of color filters, the current time, local weather, speed overlays and various geofilters that you can add to your picture or video. You can even add multiple filters by adding the initial filter of your choice and then pressing and holding down on the screen and swiping to the second filter of your choice.

Next time you’re out and about look to see what fun filters are available in the area to send to your friends, now that you know how to use geofilters. Happy snapping!

 

Clean your desk and start the year off organized

It’s National Clean Off Your Desk Day

The second Monday of each year is a day many dread: National Clean Off Your Desk Day. It’s not that our desks don’t warrant a cleaning, it’s that we just don’t want to do it.

This year, the Ants decided to challenge each other to clean our desks. And, many of us did.

Here’s some background from a recent press release as to why this day exists and is celebrated.

“This special day was originated by Anne Chase Moeller, the daughter of Mr. Chase of the Chase’s Annual Events—the very book where special events are listed. Anne often helped out in her father’s office and shared his incredibly cluttered desk. In order to create a place where she could work, she would spread a cloth over his chaos and then do her work. When she finished, she would put her things away, including the cloth and leave. The end of 1982 she declared that he would clean off his desk at least once each year. Naturally, being in the business, they entered National Clean Off Your Desk Day into the record book for the second Monday in January, and the rest is history. The record book has since been sold to a larger publisher, but the event is still celebrated each year. It is a great time to get a fresh start for the new year.”

So, whether your desk is closed off from others, out in the open, a cubicle, at home or a pop-up desk on the kitchen counter, keeping your workspace free of clutter, organized and clean will help you prepare for another year of work.

Here are some tips to help keep your desk in order this year:

Keep a clear space on your desk
The majority of us work on computers now, but it is important to have an area free of clutter for other tasks.

Put unnecessary supplies away
Staplers, tape, hole punches and other supplies you may use once a day or less should be put away in a drawer.

Have cleaning supplies near
It’s always nice to have cleaning supplies close by, but it also encourages you to keep your desk tidier.

So many cords, so little time
Cords tend to take over desks. Keep them organized and out of they way. There are many gadgets and gizmos out there that can help.

Continually clean
Making time in your schedule to clean weekly will help you stay on top of it and not feel as stressed out. Also, maybe you won’t have to participate in this event next year.

Here are some before and after pictures from around the office of desks that are now spotless:

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Desk

Ants sponsor Women In Recovery apartment and get valuable lessons in return.

WIR ApartmentOn the way back to the office from the Women In Recovery apartment, everyone was quiet. With our rowdy bunch that is a pretty rare occurrence; but as we left the little home that will soon house members of the program, we took with us a few lessons in gratitude.

Our group gusted up the stairs along with the cold front and into the modest two bedroom apartment where we were greeted by two program participants as well as Mimi Tarrasch and Diane Hughes from the Women In Recovery administration. After a quick tour of the apartment that we helped to stock, furnish and decorate, we all sat down to talk about what the apartment will mean to the women and/or children who live there.

First and foremost, this home is a safe place. It is a place where participants can rebuild their lives without fear of being assaulted, burgled, having to move without notice or otherwise not have any control over what happens inside those walls.WIR sign

It is a home to women who have been living in jail, under bridges, in a car if they were doing really well, squatting in abandoned buildings with no heat or running water or other such things to survive. As one participant said, she had reduced her life to living like an animal in a cage. Now that she has been inside the program for about a year, she is grateful that she no longer has to do that.

It is a step towards independence. The goal of Women In Recovery is to keep nonviolent female offenders out of prison by helping them learn to become self sufficient, productive citizens. Gradually they increase their work hours and take on the responsibility of paying their living expenses.

If you would have asked her a year ago as she was sitting in jail if any of this was possible, Melissa* says she wouldn’t have believed it.  While living in her addiction for the last nine years, she thought there were only two ways out—suicide by cop or suicide on her own. Now Melissa is living in an apartment, working and in talks with her supervisor about taking a management position.

When talking about the remarkable transformation of her life, she said simply, “I can find gratitude in anything now. In anything.

For more information or to donate to Women In Recovery, please call 918-991-6200

*Name changed for privacy

AcrobatAnt named one of Tulsa’s fastest growing companies for third year running.

tulsa 40 finalist_103_rip

The Ants celebrated last week at the Tulsa’s Fast 40 Dinner as AcrobatAnt was named #16 on the list of Tulsa’s fastest-growing privately held companies by The Journal Record. We’re proud of how much we’ve accomplished in the last few years and looking forward to many more great years to come!

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Take the mask off.

 

There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.

 

 

FedEx-Express

Most people probably already know about the hidden arrow in the FedEx logo, but did you know that when FedEx was presented with the logo, the agency chose not to tell the FedEx executives it was there. Luckily, one of the spotted it and it was chosen as the winning logo. Go figure.

 

 

logo_amazon

Amazon’s logo actually has two meaning to it, not only does the logo have a great smile, but the arrow points from A to Z. highlighting the fact that Amazon carries a wide variety of products. And the smile is just not for a happy logo, but represents their great customer service.

 

 

baskin-robbins-logo

Baskin Robbins’ hidden feature isn’t actually all that hidden. The pink parts of the BR in the middle make out the number of flavors they have. And if you don’t know, it’s 31. That’s a pretty impressive amount of flavors.

 

 

goodwill-logo

Goodwill’s logo may look like a Lego head, but it’s more than that. It is actually a big G. Which the g is taken from the Goodwill text at the bottom of the logo.

 

 

LSO-Logo-1024x682

The London Symphony Orchestra logo might be one amazing organic-looking brush stroke, but it is so much more. Not only does the line spell out LSO, but it also looks like an orchestra conductor. You might have to look at it for a few. Start from the outside and work your way in.

 

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Research first. Post second.

Anyone who writes social media was reminded of a good rule yesterday when DiGiorno Pizza used a hashtag that they shouldn’t have. And that rule is do your research before using a hashtag that may seem good for your brand, but turns out it isn’t.  Here is the tweet in question:

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If you are not aware, the #WhyIStayed hashtag is used for domestic-violence victims to speak out and tell their stories, not for pizza companies to promote pizza. It’s unfortunate that the person who posted it did not research before posting. The person that posted the now infamous tweet spent the next few hours apologizing on Twitter to people that were offended.

So, what’s your take. Honest mistake or just a brand going too far?

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Back to Basics: Pick the right medium.

Marshall McLuhan famously said, “The medium is the message.” But what exactly did he mean? Well, we won’t get into that today; however, the quote lends itself to advertising quite well. Because the medium you end up using dictates your message.

Whether you are using billboards, radio, television, print or online, each one is good for different types of messages. The following is a best-use list of which medium is best for what messaging.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Back to Basics: Say This, Not That.

Have you ever heard of the abbreviation KISS (keep it simple stupid)? Because that should be the golden rule when you write. Keep the language simple and tailored to your audience.

When a patient picks up a doctor’s rack card, he or she should be able to read every word on the card and understand it. If they can’t, then you aren’t sticking to the golden rule.

We have a list of buzzwords or jargon that we try not to use when writing for our clients. But we’ve picked our favorite, or most hated, buzzwords to stop using. We also translated them into plain English. Let us know what you think in the comments.

Blog_sayThis

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Cheers! AcrobatAnt is named one of the country’s fast-growing companies.

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Thanks, Inc. Magazine, for naming AcrobatAnt among the country’s fast-growing companies. We’ve enjoyed some wonderful titles locally—Best Place to Work in Tulsa, Fastest Growing Companies in Tulsa—but this is our first time in the national spotlight. Looks like our “Pure. Simple. Honest” approach is working. Time to break out the bubbly!

Read more about the local businesses who made the list here.

For more information about Inc’s 5000 visit their website.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912

Back to Basics: When design makes you say, “What?”

What makes a design good? Maybe it’s how copy flows, or maybe how the designer pulls in a client’s colors and fonts. Or maybe it’s how the images and graphics look like they are in certain places on purpose and not just placed randomly. Maybe it’s all of the above.

To illustrate what good design is compared to bad, we had one of our designers, Cayla, take some made up copy and turn it into two flyers. Here they are for your viewing pleasure.

Bad

Let’s start off with the bad one first, because it’s laughable (although that picture is awesome).

Bad

Here’s where it went wrong:

  • The copy rambles.
  • There is a liberal use of gradients and interesting color combos.
  • Clip art and drop shadows.
  • The call to action asks you to call, but there is no phone number.
  • And finally there is no address for the event center.
  • It is very busy and lacks white space.

Good

This is one good-looking flyer. Take a minute to look it over and compare it to the bad flyer above.

Good

Here’s why this one is good:

  • Copy is short, sweet and to the point.
  • The colors all work well together and make sense.
  • The background is clean and simple. Copy is easy to read.
  • The call to action is clear and has a number to call.
  • The specific event center is named and place of meeting is listed.

AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street Tulsa, OK 74120
918-938-7912